GSIQ: India's Next Generation of Sports Fans white paper

Young Indians are more likely to say they are motivated to follow a sport because of a star than any other market we polled - and least likely to be motivated by a local team. Find out more about how to engage this audience using the data in our new white paper. 

The Next Generation of Sports Fans series covers eight markets: UK, US, Australia, Canada, China, Germany, India and MENA (Saudi Arabia and UAE combined). Each report draws on a core survey of approximately 500 respondents per market, with quota controls for age and gender. The full dataset spans 11 markets including Indonesia and Vietnam.