Your Ideal Customer Archetypes
Understanding who you serve best will make all the difference in the success of your business.
Meet Your Match
If you find yourself shouting your message into a void, listen up. I'm talking to you- the person working every single day on courses, content, and offerings designed to help people, You know they're great, so why isn't anyone buying them? Chances are, it's not what you're saying, but who you're saying it to.
Your right people will hear you differently. Your right people are your Ideal Customer Archetypes (ICA). They represent the profile of an individual who is statistically most likely to work best with you. Your values, style, and methodologies align with theirs. You solve the problem they have in a way that works best for their unique style. It's kismet.
Want some of that for yourself? Keep reading.
What You'll Learn
Here's what's included:
- Who your Customer Archetype is
- Why you need them
- How to capitalize on knowing who they are
- How to build a bulletproof ideal customer profile
- How many ICAs you should use
- helps shape your brand
- 4 powerful ICA exercises to help you zero in on your own, unique people
- My private framework you can use to craft your own ICA profiles
What's Included
- 20 course modules
- a beautiful 50+ page fillable PDF workbook
- printable worksheets
- 25+ years of brand strategy insights
Knowledge is Power
Understanding why they buy will make all the difference in the profitability of your business. Once you’re able to clearly identify your ICAs and understand what drives their buying behavior, you can cultivate better relationships, create the best offerings for your buyers, and make more sales.
Your Perfect Match
I've spent the last 25+ years honing what I believe to be the perfect Ideal Customer Archetype identification system.
It combines demographics and psychographics and asks just the right questions. Not too many, not too few. Not too vague, and not too specific. It digs deep to help you zero in on their real motivations; What really matters to them.
I'd love to share it with you.
Course curriculum
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1Introduction
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2Brand Story
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3Your Ideal Customer Archetype
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4Building Bulletproof Buyer Personas
