The 25 Questions That Change a Million Dollar Conversation

Before the deal.

Before the hire.

Before the acquisition.

Before you say yes.

There is a question you haven't asked.

Maybe it's uncomfortable.

Maybe it threatens the deal.

Maybe it exposes the assumption underneath the strategy.

Maybe you already know the answer.

Ask it anyway.

The 25 Questions That Change a Million-Dollar Conversation

is not another business book.

It is a decision instrument for CEOs, founders, investors, board members, advisors and anyone making a decision where being wrong will matter.

Inside are 25 questions designed to:

Find the real decision.

Expose the lie.

Pressure-test the bet.

Interrogate the decision-maker.

Count the real cost.



The book ends with a 25-Question Decision Audit so you can put the questions to work on an actual decision. The_25_Questions_Mary_Shakun

You don't need another framework.

You need to know what you are not seeing.