TikTok Ads Library

TikTok ads library is a free resource that allows anyone to access high-performing ads. From uncovering trends to better understanding the market, this platform is a must-have for any marketer.

The platform allows advertisers to find and explore ad examples by filtering by industry and campaign objective. Users can also review analytics for each ad to get a full view of performance.

Top Ads

The TikTok ads library is an inspirational hub for ad creation, research, and performance benchmarking. It is free to use and can help you create better TikTok videos by giving you the latest ad ideas, trends, and best practices for creating high-performing video ads.

The tiktok ads library is also helpful for finding inspiration, as it contains a wide range of examples that are already running on the platform. This can help you avoid wasting time and money on ads that won’t work for your business or audience.

Top Ads

The most recent addition to the tiktok ads library is a new feature that enables marketers to view the top performing ad campaigns on TikTok. This allows you to see which ads are currently achieving the highest results and gives you the opportunity to tweak your ad strategy to meet your campaign goals.

While it is still in its early stages, this tool could be of great value to both experienced and novice ad creators on the platform. It may not cover all ads that are published on the site and it doesn’t offer a clear reason why certain creatives make the cut and others don’t, so be sure to filter accordingly.

There are 21 primary industry categories that are represented on the tiktok ads library, and many subcategories within each. This means that you can find the exact kind of TikTok ad your brand is looking for by searching by category.

You can then narrow down your search by industry and region, or you can also choose to filter by time. This will give you a more accurate idea of what your customers are looking for on the platform and help you tailor your ads to suit local market needs.

This is a good option for businesses that are planning on expanding internationally, as it will give you an idea of what ads your target audience are seeing in your targeted country. It will also provide you with insights into how your competition is addressing the market in that region and what they are doing to attract users.

Industry Filter

TikTok Ads Library, also known as Top Ads, is a robust search tool that allows users to see the best performing ads on TikTok. It can help marketers uncover trends, learn what users respond to, and gain market intelligence.

It can also be a great way to find inspiration for your ad campaign. With filters including Industry, Objective, Duration, and Time Frame, it’s easy to zero in on your target audience and get inspired by what’s working for others.

The industry filter lets you search for competitors using a variety of keywords or tags related to your business. This is a good way to see what ad formats work for your industry, or even identify new niches to explore.

For example, if you’re an ecommerce brand in the fashion industry, you might want to look at competitors using ad formats like GIFs and carousels. This will give you a better idea of how to use them for your own campaign.

As with any advertising platform, it’s crucial to know the objectives for your ad campaigns before you begin surveying competitors and other brands. Knowing your goals will ensure that you optimize the content you’re sharing and avoid wasting time sorting through content that doesn’t meet your needs.

One of the most interesting parts of the tiktok ads library is its extensive industry filter. There are 21 primary industries, and countless subcategories within those. This means that you can find a variety of competitors using TikTok’s ad format, or even identify your own niche as an ecommerce brand.

In-Feed Ads

The tiktok ads library offers a variety of in-feed ad options for brands looking to boost their reach on the app. These ads blend in with TikTok’s content, enabling users to quickly scroll past them and avoid interruption. They also have a low budget, which is ideal for brands looking to reach a young global audience.

In-feed advertisements are one of the more well-known native advertising formats. They are a great way to monetize a new space on a website or feed, while also offering superior user satisfaction. They don’t disrupt the user’s experience or alter the site’s appearance or feel, and they are especially useful on mobile devices.

They are available on a range of platforms, including news aggregators like Yahoo and CNN, content websites like Forbes, and social networking and media apps like Facebook, Instagram, and LinkedIn. They also appear on online stores and apps, such as Amazon and eBay.

Many eCommerce platforms use in-feed ads to enhance their user experience by serving'recommended products', 'articles you may enjoy' and other forms of paid content that don't look like traditional ads but rather like recommendations to keep consumers engaged as they go through the entire customer journey funnel. These advertisements can include mobile, carousel catalogs and video formats that make it easier for users to navigate the shopping experience.

Some of these ads can be quite creative, so they can be a real win for both advertisers and the brand. For example, Smyth Jewelers was able to use TikTok in-feed ads to increase their user awareness and reach younger new customers by using a $40/day budget.

In-feed video ads are a very effective form of TikTok ad because they fit into the format of TikTok’s existing content and don’t interrupt the user’s flow. They can be longer than an organic TikTok video and are a perfect way to promote brand engagement, and they have the added benefit of being viral, as users can easily share them on their social media profiles.

These are some of the most popular and successful ways to market on TikTok, and the tiktok ads library is a great place to find high-quality in-feed ads for your next campaign. However, it's important to remember that there are some limitations to these ads, so don't be surprised if you don't find everything you want in the TikTok ads library.

Custom Audiences

TikTok offers several ways to target your ads to specific audiences, from a broad tier of interest data to highly targeted interests based on purchase intentions. This option is particularly relevant for direct-to-consumer brands.

The first step to creating a custom audience is to go to the Ads Manager and select Create Audience. Once you do, you can choose which of the six audience types to include. The options are Customer file, Engagement, App activity, Website traffic, Lead generation, and Business account audience.

Custom audiences are a great way to optimize your ad campaign, and they’re also a powerful tool for measuring performance. When you create your audience, you can set up different targeting tiers based on interests, behavior, or both, so you can try out a variety of potential audience segments and collect valuable data along the way.

You can use this information to optimize your ad placements, and then measure the effectiveness of your ad campaigns by using the platform’s reporting tools. You can even compare the impact of your ad campaigns on different metrics, such as reach, CTR, 6s Views Rate (the number of times an ad was played for at least six seconds), and conversions.

By targeting audiences based on location and other intent data, you can improve your ad campaign performance by increasing foot traffic conversions and generating a healthy ROI. For example, Olive Garden could use a location-based custom audience to ensure their TikTok campaigns were driving foot traffic and revenue.

In late 2022, TikTok introduced a new audience type based on purchase intentions. This allows DTC brands to directly target customers with an intention to purchase their product, which can significantly reduce wasted ad spend and increase ROI.

Using this type of audience is a great way to get started on TikTok, and you can test out the audience and see what works best for your brand. You can then adjust your targeting tiers as you build out a larger audience pool.

Another great thing about tiktok is that you can easily access and analyze performance data in the Ads Library in the TikTok Creative Center. This makes it easy to find inspiration for your next ad campaign. Plus, it’s free and doesn’t require an account to view.