CASSETTE REVIVAL™

“In a world of infinite scroll, sometimes you need to hit rewind.” An analog uprising proves imperfection and permanence still matter.

CASSETTE REVIVAL™ is a hybrid docu-series and scripted comedy that chronicles the analog uprising of cassette culture as a rebellion against digital disposability and post-digital fatigue. This high-energy IP captures the cassette’s unlikely resurrection, scaling from niche subculture to mainstream through film, events, and interactive play. The franchise framework, complete with character arcs and festival activations, shows how imperfection, hiss, and hand-dubbed tapes become a new form of resistance. This multi-format package is an IP engine tapping the massive, ongoing analog revival trend and appealing to both Gen Z and Millennial audiences.