The 9-Element Homepage Audit (Free Checklist)

Visitors decide fast whether your homepage is for them. They want to know what you do, whether you do it for people like them, and what to do next. If they can't find that, they leave and call someone else.

This free 4-page checklist has you look at your own homepage the way a stranger would.

What's inside:

• The nine elements a small-business homepage needs, from the headline down to the footer, with plain examples of what good looks like.
• Five wording fixes for a button nobody clicks. Try them one at a time.
• Eight trust checks that happen off your homepage, including your Google Business Profile, reviews, photos, pricing, booking and page speed on a phone.
• A score guide. Tick the 24 boxes, add them up, and it tells you where to start.

Who it's for: owners of plumbing companies, restaurants, law firms, salons and other local businesses who have a website but aren't sure it's doing its job. You don't need design or coding skills.

How to use it: open your homepage on your phone, then on a laptop. Tick a box only if a stranger would get it without help. If you can, hand the list to a friend who has never seen your site. Their answers count more than yours.

It's free. Enter your email and the PDF is yours. If you want to chip in, any amount helps us make more of these.

Made by AmagiLabs (amagilabs.ai). This audit is a general guide. Results depend on your market, your offer and your traffic.