The Translator Brand Blueprint

Generative AI is turning the translation industry upside down.

The demand for post-editing has never been that high.

This means less (well-paid) assignments for translators.

Less premium clients. A race to the bottom - making localization professionals both overworked and underpaid.

It's time to:

+ redefine your priorities.

+ rework your positioning to remain relevant.

+ go off beaten tracks and think beyond old paradigms.

This actionable guide is built on four stages:

1. foundations

2. authority

3. visibility

4. branding

It provides you with a step-by-step approach (with exercises, case studies, and insights) to help:

• position you from mere vendor to expert
• strategize and leverage your uniqueness
• pave your way through gloomy times ahead
• build a strong brand that attracts premium clients.

Pre-order you copy now.