Dealer Digital Ad Kit — Launch-Ready Copy for Independent Car Dealers

What's inside: Every channel covered. Every file dealer-ready. Replace the {{placeholders}} with your real values and you're live in under an hour.

The files:

• FB/IG Ads (CSV) — 10 ad sets with primary text, headline, description, and CTA. Inventory spotlights, trade-in offers, financing, service, local trust, price drops, and truck-focused angles
• Google RSA Set 1 — Used Inventory (General) — 15 headlines + 4 descriptions for broad used inventory campaigns on Search and PMAX
• Google RSA Set 2 — Trade-In / We Buy Cars — 15 headlines + 4 descriptions targeting sellers and trade-in leads
• Google RSA Set 3 — Financing / Credit-Friendly — 15 headlines + 4 descriptions for credit-challenged, first-time, and BHPH buyers — no APR claims, no guaranteed approval language
• TikTok / Reels Scripts (6) — hook → scene → line → CTA format. New arrival lot walk, trust builder, trade-in walkthrough, behind-the-scenes recon, financing for real people, why buy from an indie dealer
• Static Ad Angles (30) — creative concepts organized across 6 categories: inventory, trust, trade-in, financing, test drive/visit, and service. Rotate every 5–7 days
• SMS Follow-Ups (10) — appointment-first texts with opt-out language built in. Ready to load into your CRM or phone platform
• Email Templates (5) — concise follow-up emails for vehicle inquiries, trade-in leads, appointment scheduling, inventory updates, and pre-qual
• 00_START_HERE.md — quick-launch sequence, full placeholder reference, compliance rules, and rotation schedule

Quick launch — under 1 hour:

1. Pick 2 FB/IG ads → replace placeholders → pair with a vehicle photo → set a 15–25 mile audience radius
2. Load 1 Google RSA set into your campaign → all 15 headlines + 4 descriptions
3. Load 3–5 SMS follow-ups into your CRM as canned responses
4. Film Script 1 or Script 6 from the TikTok file — vertical, under 60 seconds

Built for independent dealers: Imports, trucks, family SUVs, BHPH. EN/ES friendly language throughout. Compliance cues on every file — no APR promises, no guaranteed approval language, SMS opt-out included.

Compatibility: FB/IG ads import directly into Meta Ads Manager via CSV. Google RSA sets are formatted for direct copy-paste into Google Ads. SMS and email templates work with any CRM or phone platform.

License: Commercial use for one dealership — unlimited internal campaigns. Not for resale or redistribution of source files.