The Partnership Playbook
The Partnership Playbook:
How to Choose the Right Business Partner—And What to Do If You Already Chose Wrong
by Louisa Alyssa
Most business books tell you how to grow a company. This one tells you how not to destroy it—by choosing the right person to build it with.
Whether you’re about to start a business, already stuck in a tense partnership, or trying to fix a fractured co-founder relationship, The Partnership Playbook gives you the clear, practical advice you need. Drawing on real stories, painful mistakes, and proven insights from legends like Richard Branson, Reid Hoffman, Barbara Corcoran, Warren Buffett, Ray Dalio, and more, this book shows you what makes business partnerships thrive—or fall apart.
You’ll discover:
- Why most partnerships fail (and how to avoid the same fate)
- How to spot red flags before signing anything
- How to divide roles, equity, and responsibilities the smart way
- What to do if you’re already in a mess
- The one conversation that can save your business—and your sanity
With easy-to-understand language, real-world examples, and ready-to-use tools, this is the guide every entrepreneur, freelancer, and founder needs before saying, “Let’s partner up.”
Because your biggest asset—or your biggest risk—might just be the person sitting next to you.
