The Overnight Test: Free Prompt

Run this on anything before it leaves the building.

Ten minutes. It will tell you one of two things: the brief is right and you can go, or there is one thing to address before you do. Both answers are useful. Confirmed is faster than assumed.

The Overnight Test is one prompt. It is about the person the work is actually for. Not the audience segment. The person. What they are doing when they encounter this, what else is on their mind, whether they would keep going.

Most briefs describe the audience from the outside. This one asks you to think from the inside.

Not to slow the work down. To send it in the right direction faster.