Viral Psychology Social Media Toolkit

✅ VIRAL PSYCHOLOGY SOCIAL MEDIA TOOLKIT

Turn Emotions into Engagement. Design Content That Hooks.

🔹 What’s Inside

A practical toolkit to boost your content with proven emotional triggers, hooks, and formatting formulas used by top creators and viral marketers. Perfect for carousels, short-form video scripts, tweet threads, and more.

⚡ QUICK START

1. Pick a Trigger from the Phrasebook (Section 1)
2. Choose or write a Hook (Section 2)
3. Use a Post Format or Anatomy Formula (Section 3)
4. Pair with a Visual Template (Section 4)
5. Understand why it works using the Psychology Guide (Section 5)

🧠 SECTION 1: EMOTION-TRIGGER PHRASEBOOK

Use these exact phrases to activate psychology-backed engagement.

(Categories: Curiosity, FOMO, Authority, Trust, Urgency)

➡ Already included content here is excellent — consider styling them as a swipe file or printable cheat card.

🧲 SECTION 2: SCROLL-STOPPER HOOK TEMPLATES

Use before every piece of content you post.

You can break these into use-case mini sections:

• Hooks for Carousels
• Hooks for Reels/TikToks
• Hooks for LinkedIn Threads
• Hooks for Twitter/X threads

🔥 SECTION 3: VIRAL POST FORMATS & FORMULAS

Introduce a table or visual showing:

• Formula
• Example Post
• Best Use Case (carousel, story, caption, video)

🎨 SECTION 4: VISUAL IDEAS FOR PATTERN INTERRUPTS

Create a Canva starter pack or suggest layouts:

• Square post idea
• Reel template
• Screenshot meme formats
• Use Emoji Guide and “3-Word Headline” system

🧬 SECTION 5: PSYCHOLOGY DEEP DIVE

Explain why each element (emotion, surprise, social currency) drives shares.

Add optional mini diagrams:

• “Why people share”
• “How attention works”
• “From curiosity to click”

📦 BONUS (Optional Add-ons to Suggest)

• Viral CTA Library (“Save this,” “Tag a friend,” etc.)
• Engagement Loop Examples (“Here’s Part 1...”)
• DM funnel prompts (for turning viral into leads)
• Caption testing checklist