Therapist Website DIY Checklist

Ready to finally build — or refresh — your private practice website without missing a thing?

This step-by-step checklist covers every stage of launching a therapist website, created by a licensed therapist who is also a website designer. Whether you're starting from scratch or giving your current site a much-needed glow-up, this guide has you covered.

What's inside — 10 sections, 60+ items:

• Before You Build — domain, platform, hosting, SSL
• Brand Essentials — colors, fonts, logo, tone of voice
• Must-Have Pages — the 7 pages every therapy site needs
• Copy Checklist — what to actually write (with prompts)
• SEO Basics — title tags, meta descriptions, Google setup
• Booking & Contact Setup — scheduling tools, HIPAA considerations
• Legal & Compliance — privacy policy, telehealth disclaimers, ethics
• Pre-Launch Testing — mobile, speed, links, forms
• Launch Day — go-live checklist
• Post-Launch Maintenance — analytics, backups, content cadence

Pro tips from a therapist-turned-website-designer sprinkled throughout.

Instant PDF download. Works for WordPress, Squarespace, Wix, and Weebly.

Created by Amara Yachimski, MS, LPC-Associate, NCC — Rootbound to Bloom