Communications: Say it clearly. Lead with confidence.

Practical business communication that builds trust and business results, for South Africa and the global market.

Have you ever sent a message and got the wrong result? Lost a customer over a misunderstanding? Forgotten what you promised and when?

Those problems are communication problems. You can fix them with a system.

This course is part of the Youth Entrepreneurship Development Series. It gives you a practical way to communicate, and a participant workbook to build it as you go.

Why this matters now

• Youth unemployment in South Africa rose to 47.4% in the second quarter of 2026 (Stats SA, QLFS Q2 2026). More young people will build their own income. When you sell your own work, how you communicate is part of the product.

• Employers are asking for these skills. 61% of employers consider leadership and social influence a core skill, up 22 percentage points on the previous report (WEF Future of Jobs 2025). Service orientation and customer service have also grown in relevance.

• Customers react to bad experiences. In a 2018 PwC survey across 12 countries, 32% said they would stop doing business with a brand they loved after one bad experience. That figure is global, not South African.

What you will build

1. Clear messages. Use Context, Language, Expectation, Action and Record when the message matters.

2. Active listening. Ask better questions, confirm understanding and uncover the real customer need.

3. Difficult conversations. Handle complaints and conflict calmly and professionally, without damaging trust.

4. A communication system. Create templates, follow-up habits and records that reduce mistakes and missed opportunities.

The method in four words: Clear. Listen. Respond. Record.

Who it is for

Young entrepreneurs and small business owners who want to communicate with customers, partners and teams in a way people can trust and act on.

What is included

• Participant workbook

• 11 Self-paced videos you can watch when it is convenient for you

• Assistance via email when you need help from us while you are doing the course (and when you are completed with it)

This course is delivered by Prophet Basil Green, a Training Facilitator with more than a decade of experience in training and development.

He has impacted 1000s of youth various through training programmes.