Real Estate Growth OS - CRM, Pipeline, Commission & 30-Day Content Calendar
REAL ESTATE GROWTH OS
One spreadsheet that tells you who to call, what to post, and what you will actually be paid.
Nine tabs. Opens in Excel, Google Sheets (free), Apple Numbers and LibreOffice. No macros.
WHAT IT ACTUALLY DOES
Set four things on the Setup tab - today's date, your commission rate, your brokerage split, and
how many days before a lead is stale. Everything else calculates itself.
Dashboard every figure in one place, and one line telling you what to do first
Leads your CRM. Source, stage, last contact, estimated value - and it flags
OVERDUE the moment a lead goes past your follow-up window
Listings list price, status, and days on market counted for you
Pipeline every deal with GROSS COMMISSION and YOUR NET after the brokerage split
Calendar 30 days of posts planned, each one pointing at a written caption
Captions 30 captions, written to be posted as they are
Buyer content a six-step walkthrough to send a new buyer
Seller content what to cover at the listing appointment
Setup the four settings above
THE COMMISSION MATHS, OUT IN THE OPEN
Gross commission = sale price x your rate, rounded to the cent
Your net = gross x (1 - your brokerage split)
Change the rate or the split on Setup and every deal updates. Nothing is hardcoded, so you can
check it against your own brokerage agreement instead of trusting a black box.
IT ARRIVES ALREADY WORKING
Ten leads, five listings, four deals, thirty planned posts, thirty captions. Every total and
warning is live the moment you open it, so you can see what it does before you commit to it.
Type over the examples as you go.
The examples are deliberately messy: seven follow-ups overdue, twenty-five posts still to make.
The warnings demonstrate themselves rather than needing a screenshot to explain.
THE FORMULAS ARE VERIFIED, NOT ASSUMED
This product calculates your commission, which makes "it looks right" a worthless standard - you
would not find a wrong formula until payday.
So before release: every total and commission figure is worked out a SECOND time, independently.
The finished file is opened in real Excel and forced to recalculate from scratch. Twenty-two
computed cells are read back out and compared against those independent figures. If one
disagrees, the build refuses to package it.
This release: 22 of 22 matched.
TWO DEFECTS THAT CHECKING FOUND, DISCLOSED
1. The calendar tab was titled "30-day content calendar" and contained FOURTEEN days. A false
statement inside the product. It is now genuinely thirty days with thirty captions, and the
build now verifies that every caption reference the calendar points at actually exists.
2. The build reported "10 tabs" when the file had nine. It now counts the tabs in the saved
file rather than trusting a typed number.
Neither would have been caught by looking at the file. That is the point of checking.
WHAT IS NOT IN HERE
No graphics. No Canva templates, no Reel templates, no image files.
That is deliberate. Reselling stock design elements as standalone template files breaks the
licences those elements are supplied under, and I am not willing to sell you something that puts
your business on the wrong side of that. So this is the system and the WORDS - the CRM, the
pipeline, the commission maths, the calendar and thirty written captions. You bring the property
photos, which in real estate you already have.
It is priced accordingly. If you want graphics, buy them from someone licensed to sell them.
NO =TODAY() ANYWHERE
Overdue follow-ups are judged against the date you type on Setup, not the clock. Two reasons: it
keeps your call list still while you work through it, and it means the workbook can be verified
at all - a moving date can never agree with a check twice. Type =TODAY() into Setup C4 if you
would rather it ran live.
GOOGLE SHEETS WORKS PROPERLY
Only SUM, SUMIF, COUNTIF and IF are used. No XLOOKUP, no LET, no LAMBDA, no dynamic arrays, no
macros - exactly the things that break when an .xlsx is opened in Sheets. Upload to Drive, choose
Save as Google Sheets, and it recalculates.
LICENCE
Use it to run your own business, with your own clients, for as long as you like. Copy it per
client or per year. Post the captions as your own content. If you run a brokerage, use it with
your own agents.
You may not resell or share the blank template, or sell it converted to another format, or sell
the caption library as a product of its own.
INCLUDED
Real-Estate-Growth-OS.xlsx the workbook, 9 tabs
Quick-Start.pdf what each tab does, the commission maths, Google Sheets steps
HOW-THIS-WAS-CHECKED.txt what was verified, and the two defects it caught
01-START-HERE.txt the two-minute version
LICENCE.txt
DELIVERY
Instant download after checkout. One .zip, 63 KB. Nothing is shipped.
If a formula is wrong or a tab will not open, contact me - I will fix it or refund you. The
formulas are verified in Excel before release, so any failure is a real defect and I want to know.