The Crisis Response Manual for Leaders. ORGANIZATION LICENSE. For up to 10 users.

LICENSE: Organization License — Up to 10 Named Users

This listing is for organizations requiring internal distribution of The Crisis Response Manual for Leaders to up to 10 named users.

What's included:

• The complete 127-page Crisis Response Manual for Leaders
• A customized cover page bearing your organization's name — prepared exclusively for your organization
• Organization License Agreement permitting internal use by up to 10 named users

How it works:

After purchase, email david@engagingminds.biz with your organization name. Your customized PDF will be delivered within 24 hours.

Not permitted under this license:

• Distribution beyond 10 named users
• Use in client-facing work or external training programs
• Resale or redistribution in any form

For agencies and consultants wishing to use this Manual in client work, the Agency/Consultant License is available at $1,200. Contact: david@engagingminds.biz.

By completing your purchase you confirm that you have read and agree to the Organization License terms included in the document. © 2026 EngagingMinds Worldwide, Inc.

When a crisis hits, the decisions you make in the first hour determine whether your organization leads the story or spends the next week trying to catch up with it.

This Manual gives you the frameworks, tools, and decision protocols that work under real pressure. For more than 30 years, David Chard has worked as a frontline crisis consultant across Asia-Pacific, Europe and North America — advising senior leaders at Bayer, Procter & Gamble, MetLife, Standard Chartered, Mars, Novartis, Volvo, and more than fifteen other multinational corporations. The frameworks in this Manual were tested in real crises, refined through experience, and verified against outcomes.

What this Manual covers:

Section 1 — What You're Dealing With

The Three-Way Distinction. The Two Crises Principle. Why most organizations fail to recognize what they're facing until it's too late.

Section 2 — Are You Ready? The Preparedness Audit

Six dimensions of crisis readiness. The Crisis Risk Register. Critical decisions that must be made before a crisis strikes.

Section 3 — The Crisis Team: Who Does What

Seven defined roles. Decision protocols. The seven-point crisis meeting agenda.

Section 4 — The Response: What To Do Right Now

The 10-Step Response Process. The CAP Framework. Stakeholder communication. Social media protocols.

Section 5 — Case Studies: What Worked, What Didn't

Six full case studies including three drawn from David Chard's direct consulting experience. Pattern analysis across all six cases.

Section 6 — After the Crisis: Recovery and Repair

The six-step recovery framework. Stakeholder repair. The structured debrief.

Appendices — Working Tools

Crisis Action Log. AI and Crisis Response guide. Message Maker™ worksheet.

This license is for:

• Corporate affairs and communications teams requiring internal distribution
• C-suite leadership teams preparing for crisis response
• Organizations building or rebuilding crisis preparedness capability
• Risk, legal, and HR teams who sit on the crisis team

Format: PDF, 127 pages — customized with your organization name

License: Organization — up to 10 named users, internal use only

Delivery: Customized PDF delivered by email within 24 hours of purchase

Language: English