Nov/Dec 2013

FOCUS: "Favorites"

We do like our favorites! We find it enjoyable to talk about our favorite anything, but why is it important? It’s important for two reasons. We just like knowing what others are up to and what they make and give or sell compared to us. It helps us to see outside of our little boxes to get the big picture.

Secondly, keeping track of trends and changes in society is important as a business owner. The smart owner will keep careful track of sales, and if an item, color or scent loses ground, he’s already researched what is popular so that he can drop the unpopular item and introduce the new one that he already has a good possibility of being a hit.

Therefore, whether you’re a hobbyist or a business owner, no matter what you craft, you’ll find this issue not only fun, but helpful in so many ways. Whether it’s inspiration to try something new or the courage to discontinue a slow mover, think about how this issue works for you. Be sure to read our newly revamped, “Raves for Faves” survey results for all of the juicy information on what others in our industry think and make.


FEATURES

Facebook and Your Business, by Marla Bosworth


COLUMNS

Herbal Wisdom
My Favorite Things, by Debbie Sturdevant

In The Lab
pHun with pH, by Kevin Dunn

Savoir Faire
Raison d’etre Esoteric Ramblings of a Seasoned Soap Maker, by Melinda Coss

Review
Call Me Castile: The World’s Favorite Olive Oil Soap, by Marina Tadiello

Potpourri
Raves for Faves 2013, by Erica Pence

Herb Monographs
Bayberry & Clove, (c) Herbalpedia

Wit & Whimsy
A Soapmaker’s Holiday Dream, by Suzanne Finley

Candle Column
Expand Your Candle Line with Upcycled Pieces, by Diane Pither-Patterson