Your Cart

The Complete Charity Media Skills Training

On Sale
£14.99
£14.99
Added to cart
The Complete Charity Media Skills Training is your comprehensive training toolkit to help you better tell the story of your charity or good cause.

From how to identify your target audience, to writing a press release, working with the media, and giving interviews, you'll learn everything you need to know to gain more interest, more impact and more income for your organisation.

And with more than a dozen ready-to-use templates, hours of audio and video and six packed training modules, you have everything you need to get great media coverage again and again and again.

Ready to go, as part of your Complete Charity Media Skills Training...

Six packed training modules:

★ Meet the Media

★ Aims, audiences and messages

★ What makes a story?

★ Targetting the right media

★ Interviews

★ Preparing for a media crisis

Six online screen seminars:

★ Getting to know a newspaper

★ The Cost of Bricks is Going Up

★ Targetting Different Media

★ Creating Photos that Work

★ Broadcast interviews

★ Planning for a media crisis

11 online audio seminars:

★ Welcome to the course

★ Thinking around your subject

★ Really effective media work

★ Creating meaningful aims

★ The power of great human stories

★ Focus on the action

★ Where to target your story

★ Thinking differently about features

★ Practice your interviews

★ How the experts get on

★ Elite media work

PLUS, over a dozen real-life templates and worksheets:

★ Mapping your story options

★ Getting to know your media

★ Media Aims Analysis

★ Translating your key messages

★ Journalist profile

★ Media crisis plan

ALSO:

★ Steal my story: Five ready-to-go press releases

★ Transcripts of all audio seminars

★ Your training checklist

★ 10 free resources

Organisations that have bought this training kit include:

Action Aid / Red Cross / Mencap / The Vegan Society / Oasis / Faith in Families / Mercy Corps / Ability Bow / Ethical Property Company / Scottish Families Affected by Drugs / Care for the Wild / BVA / Cabrini / Rainbow House Trust / Dyslexia Scotland / Dogstar Foundation / Together UK...