Beyond the Visor – Personal Branding and Media for Racing Drivers (eBook)

A racing driver is judged on the stopwatch; a racing career is built on much more. This guide shows drivers how to tell their story credibly: visual identity, a social media plan, the race-weekend routine, rules for sponsored posts, journalists, interviews, difficult moments and sponsor communication. With templates for a press release, media kit, content calendar and sponsor report.

By Gerard Grouve: VMM director, ultimately responsible as director for the LMP2 class win at Le Mans 2008, Dutch rally champion 2009 with Bernhard ten Brinke, and KNAF national rally coach until 2016.

Format: PDF (60 pages) and EPUB, instant download.

— GSMG

Please note: this is a digital product. By completing your purchase you agree that delivery starts immediately and that you thereby waive your 14-day right of withdrawal. Download not working or a question? Email shop@grouve-sport.com and we will sort it out. Seller: Grouve Sports Management Group, the Netherlands.