Market Entry Strategy Workbook

Enter your next market with conviction — not crossed fingers.

Most market entries fail before they launch, because the team never wrote down the trigger, never sized the real opportunity, and never stress-tested the risks. This workbook fixes that in one focused afternoon.

A 7-section framework used by Gillybert advisory clients to size, score, and enter new markets — distilled into worksheets you can complete on your own.

Who it's for: founders, operators, and strategy leaders preparing to enter a new region, country, or customer segment.

Inside the workbook:

• Define your opportunity and the trigger that makes "why now" real
• Size your TAM, SAM, and SOM with a built-in funnel and reality-check
• Map the competition and find the gap you can own
• Score three entry modes side by side: direct, partner, acquire
• Run an exposure-weighted risk scorecard
• Build a 90-day entry roadmap with owners, budgets, and milestones
• Make the final call with the Go / No-Go scorecard

You'll walk away with: a decision you can defend, a roadmap your team can execute, and the discipline to walk away from a market that doesn't pass the test.

11 pages · digital PDF · printable · for individual business use