The science of making money online
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INTRODUCTION ................................................................. 9 EMPTY YOUR CUP! ................................................................ 13 DON’T LISTEN TO THE “SO-CALLED” EXPERTS…............................... 14 DO YOU HAVE WHAT IT TAKES TO BE AN E-ENTREPRENEUR? ................. 16 THE INTERNET — YOUR BUSINESS TOOL...................................... 17 THE RIGHT PRODUCT SELLS ITSELF ............................................ 18 THE ETERNAL, CHANGING BUSINESS PLAN ................................... 20 1. GETTING STARTED ....................................................... 23 1.1 MAKING YOUR WEBSITE ATTRACTIVE, INTERESTING, ENGAGING AND INTERACTIVE ............................................................................ 23 1.2 NAVIGATION ................................................................. 26 1.3 DEFINING A USABLE SITE .................................................. 31 1.3.1 Good Content is Critical ......................................... 31 1.3.2 Ease of Access to Information................................. 32 1.3.3 Quick Access to Information ................................... 32 1.3.4 Cleanly Designed Pages ......................................... 33 1.3.5 Download Status .................................................. 33 1.3.6 Usability Problems ................................................ 34 1.4 BUILDING INTERACTIVITY AND PERSONALIZATION ...................... 35 1.5 GRAPHICS.................................................................... 37 1.6 WEB COPY ................................................................... 37 1.7 CHOOSING A DOMAIN NAME ............................................... 41 1.7.1 Using Expired Domains to Skyrocket Your Traffic ....... 44 1.8 THE HOST ................................................................... 45 -2-
2. 1.9 TESTING AND PERFORMANCE .............................................. 47 1.9.1 Monitoring and Tracking ........................................ 49 1.9.2 Tracking Your Sales............................................... 54 1.10 BUILDING CREDIBILITY AND MAINTAINING IT .......................... 55 2. INTERNET BUSINESS IDEAS ........................................ 58 2.1 LEVERAGE THE ADVANTAGES OF THE NET ................................ 58 2.2 WHAT BUSINESSES ARE SUCCEEDING ON THE NET? ................... 59 2.3 SHOULD YOU BE SELLING A PRODUCT OR A SERVICE? ................... 61 2.4 IMPORTANCE OF BACK-END SELLING ..................................... 63 2.5 CROSS-SELLING ............................................................ 65 3. SECRETS OF WINNING TRAFFIC THROUGH SEARCH ENGINES ................................................................................ 67 3.1 HOW SEARCH ENGINES WORK ............................................ 69 3.2 TOP SEARCH ENGINES ..................................................... 72 3.3 SEARCH ENGINE PAGE-RANKING ALGORITHMS.......................... 76 3.4 KEYWORDS — OPTIMIZING YOUR SITE TO GET TOP BILLING AT SEARCH ENGINES ................................................................................. 82 3.5 WEB COPY FOR SEO ....................................................... 86 3.6 SUBMITTING TO SEARCH ENGINES ........................................ 87 3.7 SEARCH DIRECTORIES – THE BENEFITS OF BROWSING ................ 88 3.7.1 Submitting to Search Directories ............................. 89 3.8 PAY-PER-CLICK — BUYING STATUS ...................................... 89 3.8.1 Show Me the Money!
And much more!!!!
And much more!!!!
