STORYTAP v1.0 - Main Steps - Customers Journey

STORYTAP uncovers secrets to crafting effective customer journeys.

The presentation outlines the STORYTAP framework for customer engagement.

The framework includes setting the stage and triggering a need.

Offering a solution and revealing obstacles are also key steps.

The framework concludes with action and creating a lasting impact.

Here is the only storytelling framework you need, STORYTAP.

S as Set the stage

But

T as Trigger a need

Therefore

O as Offer a solution

But

R as Reveal obstacles

Therefore

Y(I) as Illuminate the path

Therefore

T as Transformation

But

A as Action (call to)

Therefore

P as imPact