The AI Marketing Canvas : A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing [Raj Venkatesan]

The AI Marketing Canvas : A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing

By Raj Venkatesan

Artificial intelligence is transforming marketing - but knowing where to start and how to succeed is the real challenge. The AI Marketing Canvas delivers a clear, practical, and actionable roadmap designed to help marketing leaders confidently integrate AI into their organizations, regardless of their current level of AI maturity.

This book answers two critical questions facing modern marketers today:

How should marketers think about AI and machine learning?

How can AI be effectively implemented to drive real business impact?

Raj Venkatesan presents a powerful five-stage frameworkthe AI Marketing Canvas built on extensive research and interviews with leading marketing executives. The framework helps CMOs and marketing teams sequence AI initiatives correctly, avoid costly mistakes, and align technology with strategy, people, and culture.

Through real-world case studies and practical examples from well-known brands such as Google, Lyft, Ancestry.com, and Coca-Cola, readers gain clear insight into how successful organizations apply AI at every stage—from data readiness to advanced personalization and decision automation.

The book also explores the broader implications of AI adoption, including organizational change, team capabilities, and marketing culture making it an essential guide not just for implementation, but for long-term success.

Whether you are a CMO, marketing strategist, business leader, or digital professional, The AI Marketing Canvas equips you with the tools and confidence to turn artificial intelligence into a true competitive advantage.

Why You’ll Love This Book:

A step-by-step AI implementation framework for marketing

Clear explanations of AI and machine learning no technical background required

Proven strategies backed by real brand case studies

Practical guidance for aligning strategy, technology, and teams

Ideal for CMOs, marketers, entrepreneurs, and business leaders

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