Thailand Price Calculator | Google Sheets Pricing Spreadsheet for the Thai Market by Income and Region | Pricing Tool

What does your price really cost a Thai buyer?

Type one price in USD or THB. See instantly what share of monthly income it takes for 9 Thai buyer groups, from a Greater Bangkok household to a minimum-wage worker, and whether it feels like an impulse buy, an easy yes, a considered purchase, a big decision or a luxury.

Built for founders, exporters, e-commerce sellers and investors pricing a product or service for Thailand.

FREE QUICK CALCULATOR: https://bit.ly/4yDAaWD

WHAT'S INSIDE

- Price Check: one price in, 9 buyer groups out, with colour-coded price bands

- Competitors: compare your price with up to five competing products, in THB or USD

- By business type: ready-made pricing set-ups for 6 models: FMCG, subscription (import, produce or service), one-off products, warehouse development and space rental, SaaS, and commission services

- Data: household and employee income by region (Bangkok, Central, North, Northeast, South) from Thai government surveys

- Sources: every figure links to its official source so you can check the latest numbers yourself

WHY IT'S DIFFERENT

Most pricing calculators add a margin to your cost. This one starts from the buyer: how much of their income your price takes. That is the question that decides whether a product sells in Thailand.

FORMAT

- Instant digital download: a PDF with your Google Sheets copy link, plus an Excel (.xlsx) file

- Works in Google Sheets (free) and Microsoft Excel

- English, prices in THB or USD (exchange rate editable on the Data tab)

PLEASE NOTE

- Digital item: nothing will be shipped

- Figures are from public sources as of October 2026. Update the inputs as new data is released

- This is a planning tool, not financial advice

Made by Frontier by Jetni (https://frontierbyjetni.com/), a newsletter on business opportunities in Southeast Asia.