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How Bad Do You Want It - Mastering the Psychology of Mind Over Muscle

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Doing research to understand what limits endurance
performance is not just an academic exercise. It also affects the
way endurance athletes are tested, the way they train, and how
they prepare for competitions. For the first 100 years in the
history of exercise physiology, endurance was thought to be
limited by muscle fatigue caused by energy depletion or
inadequate oxygen delivery and consequent acidification of the
locomotor muscles. As a result, endurance athletes wear heart
rate monitors during training and have their ears pierced to
measure blood lactate, erythropoietin use has plagued cycling
and other endurance sports, and tons of pasta and rice have
been consumed before competitions. These are only some
examples of how exercise physiology has had an impact on the
lives of endurance athletes.

CONTENTS

Foreword
Acknowledgments
Introduction
1 A Race Is Like a Fire Walk
2 Brace Yourself
3 Time Is on Your Side
4 The Art of Letting Go
5 The Workaround Effect
6 The Gift of Failure
7 Today’s Weakness, Tomorrow’s Strength
8 The Answer Is Inside You
9 The Group Effect
10 What Do You Expect?
11 Passion Knows No Age
12 Is It Worth It?
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