Quality Health and Beauty

Health and beauty are growing categories within the fast-moving consumer goods (FMCG) trade, represented by a wide range of products and services that support the physical and mental wellness of consumers.

There are five specific themes that are shaping the health and beauty market: 1) the fact that wellness has growth to be a global megatrend, 2) the resilience of the health and beauty markets showing growth even during times of recession, 3) the fact that the FMCG retail market is shopper-led, responding to changing shopper needs and preferences 4) retail trends that are shaping the health and beauty categories within the South African FMCG market and 5) disruptors that are driving unexpected change in these wellness categories.