PRINCIPLES OF FLORAL DESIGN - COURSE THREE - FOUNDATION STAGE

Develop the design knowledge that transforms floristry from simply arranging flowers into purposeful, confident floral design.

Principles of Floral Design explores the creative decisions behind successful arrangements. Through clear teaching, botanical illustrations and applied examples, you will learn how professional florists use the elements and principles of design to create work with balance, rhythm, proportion, movement and visual impact.

This course covers:

• Line, form, space, texture and colour

• Balance, proportion, rhythm, dominance and contrast

• Colour theory and the creation of effective floral palettes

• Advanced flower and foliage care

• An introduction to essential wiring techniques

• How placement and spacing influence a design

• How to observe, analyse and evaluate floral work

• Illustrated examples and practical design exercises

You will be encouraged to look beyond individual flowers and consider how every stem contributes to the complete composition. Applied critiques and guided activities will help you develop your own botanical eye and make increasingly confident design choices.

Suitable for developing florists, flower enthusiasts and anyone wishing to understand the theory that supports accomplished floral design.

This is a digital, self-directed course supplied as a downloadable PDF. Flowers, tools and other physical materials are not included.