Building Your Personal Brand

Duration: 90–120 minutes

Delivery Mode: In-person or virtual

Delivery Pack Includes: Slides, Facilitator Guide, Participant Handouts

Overview

This interactive and reflective session is designed to help professionals take ownership of how they are perceived at work. Whether you're stepping into a new role, building visibility within your team, or aligning your actions with your career goals, this session will equip you with the mindset and tools to shape your personal brand intentionally and authentically.

Learning Objectives

By the end of this session, participants will be able to:

·       Understand what personal branding is and why it matters professionally

·       Reflect on their current reputation and desired perception

·       Use a personal branding framework to articulate their values, strengths, and credibility

·       Evaluate and improve their online presence, including LinkedIn visibility

·       Identify small, consistent actions to strengthen their professional brand

Key Features

·       Real-world examples and branding frameworks

·       Group and pair activities (virtual or in-person)

·       Optional LinkedIn SSI self-check and reflection

·       Final action planning to support follow-through