You're probably reading this post because you're struggling to find your first client, or maybe you haven't even started looking for one yet because you are doubting yourself.
You're afraid that it might be difficult to stand out from the competition. It seems like every other day, there's a new social media manager popping up.
The competition is fiercer than ever before. You're wondering how to make a strong impression on your potential clients. Is it too late to start?
Well, the demand for these skills is only increasing. With more businesses realizing the power of online presence, the US Bureau of Labor Statistics predicts a 6% growth in these roles over the next decade, making it a promising career path.
Let me tell you, I was a hot mess at first. There are gazillions of platforms to choose from, I didn't know where to begin. I tried creating countless portfolio versions, experimenting with different formats on Canva, Behance, and Upwork, but nothing seemed to work.
The truth is, I was so obsessed with creating the "perfect" portfolio (I'm a bit of a perfectionist, I admit) that I almost forgot the whole point was to actually get clients! I had to learn that landing my first client required me to be proactive, step out of my comfort zone and actually engage with them where they were hanging out online.
When I first landed my social media client, I couldn't believe it. It felt unreal. I had to ask my sister if I had really read the message correctly, even though I understand English just fine.
At first, I thought, "Wait, is this actually happening? Someone is really going to pay me for the services that I priced, that I researched, and that I contemplated for a couple of months." Damn. I was over the moon.
Here's where I actually find them…
1. Upwork: This was actually the first place I got my clients. Yes, this app freaking works. It took me a long time to find clients that I almost gave up on it!
- Pros
- Access to a massive pool of potential clients.
- Connects you with clients worldwide.
- Potential for long-term projects. (Got an internship offer here).
- Cons
- Can be incredibly competitive.
- Running out of Connects.
- Upwork charges fees to both freelancers and clients.
2. Facebook Groups: I find Facebook Groups incredibly helpful for finding clients. In fact, the majority of my clients come from Facebook groups. You'll encounter a lot of other social media managers, so you'll face some competition. This is where your portfolio truly matters – it needs to leave a lasting impression. Put in the work, prepare for the Discovery Call to ensure you're a good fit for their needs.
- Pros
- Connect with specific niches and industries.
- Reach potential clients without paid advertising.
- Unlike Upwork, it’s free and accessible for finding clients.
- Cons
- Face competition from your freelancer friends within the group.
- Requires consistent engagement and active participation.
- Some groups ban promotions. Be very mindful and check group rules before posting.
3. Leverage Your Existing Network: You'd be surprised how many people in your life could use your help. Start with family, friends, friends of friends, and former colleagues. Offer social media management for their small businesses.
- Pros
- Faster client acquisition.
- A chance to develop your skills.
- Get real-world experience.
- Cons
- Risk of unclear boundaries.
- Expect lower pricing expectations.
- Over-servicing can lead to burnout.
I've learned a few valuable lessons along the way, and I want to share them with you to hopefully save you some time and frustration.
You might have heard this advice before but I'll say it again because it's true. Think about who you want to work with. It took me a long time to find my first few clients, it wasn't instant. You gotta focus on businesses that would really benefit from your social media expertise.
Seriously, only choose the platforms you actually like using – maybe one or two to start. I know, I know, you're supposed to be an expert, but nobody said it has to be miserable. If you're not enjoying yourself, it's gonna feel like a chore and you won't be able to keep up. Plus, it'll be way easier to stay engaged and respond to your clients if you're not constantly groaning about having to log in.
Look, don't be scared to offer a free consultation. You need to show you genuinely care about their business goals. Treat it like you would your own business. This is a fantastic way to build trust and show them you're the expert they need. Plus, it gives you a chance to see if you're a good fit for them too.
If you're an aspiring or an experienced social media manager aspiring to deliver a premium client experience, stay in the loop by tapping that follow button at Bela Creatives Templates (@belacreativestemplates) on social media for exclusive tips, resources, and inspiration to deliver exceptional results.