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The majority of data issues are cultural, not technical.

The success of your data strategy starts here.


Welcome. I'm Diogo.

Throughout my career, I have worn many hats, from Machine Learning Engineering to Analytics Engineering and Data Product Management. Currently serving as Director for the Global Data & AI Portfolio at Fujitsu.


My passion lies in the intersection of data product thinking, data strategy, and DataOps. I'm happy to help you navigate the ever-evolving landscape of data.


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Data Insights and Education

Access insights, tips, and education from real-life experiences that will help you foster data collaboration and achieve real impact in your organization or product.

Latest Articles

The Past, Present, and Future of Data Architecture
A journey through time and the introduction to data mesh👋If you are a new reader, my name is Diogo Santos. I write about data product principles, the evolution of the modern data stack, and the journey to data mesh (the future of data architecture). ...
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The problems in the Modern Data Stack
The chaotic data ecosystem and how we got here👋 Hi folks, thanks for reading my newsletter! My name is Diogo Santos, and I write about data product principles, the evolution of the modern data stack, and the journey to data mesh (the future of d...
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Why is Data Strategy Broken?
Why the data strategy in most organizations is broken?With the desire to turn companies into data-driven companies, also came a huge investment in data and machine learning.Initially, that investment was done exclusively in big tech companies but rap...
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