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How to create and sell audiobooks

How to Create and Sell Audiobooks: The Ultimate Step-by-Step Guide for Beginners

If you’ve ever dreamed of turning your voice—or your written words—into a sustainable income stream, now is the time. Audiobooks are one of the most overlooked yet powerful ways to build digital income, and this guide was made to help you do just that.

Whether you're a writer, coach, content creator, or simply curious about new opportunities in the creator economy, audiobooks offer a low-barrier, high-reward path to sharing your story and monetizing your knowledge.

That’s why I wrote "How To Create And Sell Audiobooks: The Ultimate Guide To Success And Making Money Online." It’s available now on Payhip under a Pay What You Want model until June 23.

Let’s dive into what this guide covers, who it’s for, and how it can completely shift the way you create and sell digital products.


1. The Strategy – Who Should Create Audiobooks and Why

Before we dive into mics, software, or platforms, let’s zoom out and talk strategy. Because that’s where most people go wrong—they jump into tech before understanding the business model.

Here’s the truth: audiobooks aren’t just for published authors. They’re for:

  • Coaches who want clients to absorb lessons passively
  • Poets and writers who want to connect emotionally through voice
  • Bloggers who want to repurpose content into audio assets
  • Digital creators looking for new income streams without starting from scratch

Inside the guide, I help you:

  • Identify if your content fits the audio model (spoiler: it probably does)
  • Choose between educational, inspirational, storytelling, or hybrid formats
  • Map out a simple but powerful content-to-cashflow path

This isn’t about doing what everyone else does—it’s about creating audio that feels like you and that your ideal audience actually wants to pay for. Because when you get that right, the rest becomes a system.


2. The Tools – What You Need (And What You Don’t)

Let’s kill the myth:

  • You don’t need a studio.
  • You don’t need expensive gear.
  • You don’t need to be an audio engineer.

All you need are the right tools for your setup, your skill level, and your goal—and in this guide, I give you a toolkit for all three.

Inside, I break down:

  • The best free software to record and edit (Audacity etc)
  • The top affordable mics for beginners and budget creators (all under $100)
  • How to create a DIY sound booth at home using pillows, blankets, or a closet
  • AI-enhanced tools for noise reduction, mastering, and even auto-editing

I also include :

  • Chapter formatting
  • Audio export settings that meet platform requirements
  • File and folder naming structure to keep you organized

If tech has ever held you back, this section will feel like a weight off your shoulders. You’ll realize: you already have enough to begin.


3. The Recording Process – Even If You Hate Your Voice

Whether you want to narrate your book yourself or prefer using tools, I break it all down step by step.

I show you how to record using your natural voice, even if you’ve never spoken into a mic before. You’ll learn how to structure your script for audio, sound confident and smooth, and how to edit without spending hours learning complicated software.

And here’s the part most people miss:

I also teach you how to use AI to create your audiobook—ethically, legally, and in your voice (or a natural-sounding synthetic one). Many of the people I’ve helped were able to create a high-quality audiobook without a studio, a fancy mic, or even using their own voice.

Whether you’re DIY, semi-techy, or looking for plug-and-play tools, this section makes it easy, quick, and fun to bring your book to life.


4. Selling Smart – Distribution, Pricing, and Profit

Creating is one thing, but selling is the goal.

This section is about turning your audiobook into a product that sells itself across platforms. Because what’s the point of a beautiful audiobook if no one hears it?

Here’s what I show you:

  • Where to sell: Payhip for full control and flexible pricing, Audible/iTunes via ACX for mass exposure, and Spotify/Scribd via Findaway Voices for broader distribution
  • How to turn each audiobook into long-term income: Upsells, licensing, private label rights, and using one product to fuel a content ecosystem

This section is where your content becomes a real digital business.


5. Marketing Your Audiobook – On Autopilot

Good content doesn’t sell itself. But that doesn’t mean you need to be a full-time marketer.

In this section, I show you how to build a simple, repeatable marketing system that promotes your audiobook without burning you out or making you feel fake.

You’ll learn:

  • How to leverage storytelling to sell without being salesy

→ Ex: “I wrote this audiobook because no one taught me how to make money with my voice.”

  • How to build curiosity hooks for Instagram, Threads, and TikTok

→ Ex: “Most people write books. I recorded mine using AI. Here’s what happened.”

You don’t have to go viral to sell audiobooks. You just need consistent connection with people who need what you’ve made.


Why It’s Pay What You Want Until June 23

I made this guide Pay What You Want for one reason: I don’t want price to stop you from starting.

You can download it today and pay $0, $5, or $50—whatever feels right. But on June 23, the pricing becomes fixed and will no longer be available under PWYW.

If you’ve ever thought about creating something that lives beyond social media, builds passive income, and lets you share your voice (literally), this guide is your blueprint.


What’s Included

You have two options. You can buy the ebook or the audiobook. When you download the first one, you’ll receive: the full ebook (PDF and EPUB formats). With the audiobook, you have the complete audiobook (MP3). And all updates for free, for life.

Download it now from Payhip.


Creating audiobooks changed how I saw content. It’s not just another digital product—it’s a personal, scalable, and deeply human way to build income and connection at the same time. Don’t wait until you feel “ready.” Start now. Start messy if you have to. Start with your voice, your story, your knowledge. The rest can be refined along the way. And when your audiobook goes live, send me the link. I want to hear it.