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How Much Does It Really Cost to Host a Webinar?

The value of webinar attendance in terms of lead generation is undeniable, but the webinar costs associated with getting them there and converting them are far less clear. This guide will give you a complete understanding of the average cost of a webinar and how you can host more webinars for less. Let's plunge in!


What Goes Into the Cost of a Webinar?

Before we talk dollars, let’s talk components. Hosting a webinar involves several moving parts, and each one can add to your final cost:


Webinar platform (your main tool)



Promotion & ads



Landing pages or sign-up forms



Email reminders and follow-ups



Content creation (slides, video, etc.)



Speakers or guest experts



Post-webinar tools like analytics and replays


Not all of these are “must-haves,” but most webinars use at least a few.


The Price of Webinar Platforms

This is the most money you'll need to spend upfront. If you're looking for an affordable video conferencing and webinar platform, then platforms like AONMeetings are seriously worth a look. AONMeetings has cheap webinars and video conferences. With other systems, basic functions cost a lot.


What AONMeetings has to offer:


Standard Plan: $3.99 per user per month



The Pro Plan costs $6.99 per user each month


The ordinary plan comes with a lot of things, such as registering for webinars, setting up paid webinars, sharing documents and screens, live polling, a whiteboard, closed captions, meeting summaries, and more. There are no extra fees.


Compared to Zoom Webinar and GoToWebinar, which charge $40 or more per host every month and limit the number of people that can join, that's a good deal.

AONMeetings doesn't charge extra for waiting rooms, breakout rooms, or moderator tools, which is a great way to save money. Most platforms do.


Webinars That Are Free vs. Paid

If you want to build your email list or authority, you may host a free webinar. Some of your most important costs are:


Subscription to the platform ($6.99 a month)



Design (free if you do it yourself, $50 to $200 if you hire someone else)



Advertising (we'll talk more about that later)


Things are different when you hold a paid webinar. You want to make money, thus you'll need:


Processing payments (AONMeetings works with Stripe)



AONMeetings sign-up form and landing page



Tracking attendance and following up


Webinars that cost money make money. Maximizing value takes the place of controlling expense.


Promotion

The best things in the world are useless if no one comes. Depending on how you do it, promoting a webinar can cost nothing or hundreds of dollars. A breakdown:


Free promotion of organic products:


Posts on social media



Send an email to your list



Banners or popups on the web


Paid for promotion:


Ads on Facebook and Instagram cost between $50 and $300



$100 to $500 for Google Ads



Affiliate or influencer marketing: different


A good way to save money is to focus on email and social media. They are free and very effective when used with the right message.


Making Tools and Content

This part is sneaky and easy to miss, and it can waste time and money. Here’s what you might spend:


Slide deck: Free with PowerPoint or Google Slides



Video editing (if pre-recorded): $0 if DIY, or $50–$300 per hour if hiring someone



Stock images or music: $10–$50 depending on the source



Copywriting for invites and landing pages: Free if you write it yourself, or $100–$500 if you hire a pro


A lot of this can be DIY if you’re comfortable creating content.


Post-Webinar Costs

Even when the webinar ends, your work isn’t done. Here's what happens next:


Sending follow-up emails



Uploading the recording for on-demand access



Reviewing analytics



Repackaging content into a blog, YouTube video, or course


With AONMeetings, you get built-in recording, closed captions, smart meeting summaries, and replay options. No need for pricey add-ons or separate software.


Hidden Costs You Shouldn’t Ignore

Sometimes, it’s the hidden stuff that really adds up. Here are a few:


Upgrades for more participants – many platforms cap your audience unless you pay more



Extra storage for recordings or replays



Add-ons like analytics, polls, or integrations



Support or onboarding fees


With AONMeetings, the pricing is super transparent. You know exactly what you’re getting, and everything—from moderator controls to unlimited monthly meetings—is included. That’s a big deal if you’re trying to keep costs predictable.


What’s the Real Cost to Host a Webinar?

It all depends on how big you go. A basic, high-quality webinar can cost less than $10 a month if you choose the right platform. On the flip side, a premium, well-promoted paid webinar could run a few hundred bucks—but also generate a serious return.

The key is this: choose an affordable video conferencing and webinar platform that doesn’t nickel-and-dime you. Hosting a webinar doesn’t have to be expensive or complicated.