Do you want more people to find your page and follow it?
Most people use Instagram search to find accounts.
Getting to the top of a keyword helps you get seen
Use these tips to dominate the Instagram search bar
The username and the name matters
They are the only searchable elements on Instagram.
Let's be honest, no one searches for your name
Adding your full name sounds ok but new people won't find your account that way.
Instead, add your first name plus a keyword that are relevant to your content.
Example
Brian- Instagram marketing
Add them in the username and OR Name.
Use those keywords in other places too.
Use them in the bio section
Use them in the caption frequently.
Use hashtags with those keywords.
These will act as signals that boost rankings.
Bonus Tip.
If you don't know what keywords to use then you can find some from Ubersuggest.
Just type in your niche then you will be provided with keywords to choose from.
After adding a keyword don't change it for a long time.
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