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30 Content Ideas for September: For Small Businesses & Entrepreneurs

Here are 30 content ideas for small business owners for the month of September, along with different ways to post them:


  1. Labor Day Gratitude: Express appreciation for your team's hard work on Labor Day. Post a heartfelt message with a team photo or go live to share stories of your team's dedication.
  2. Product Spotlight: Showcase a specific product or service you offer. Post an image highlighting its features and benefits.
  3. Customer Testimonials: Share positive feedback from customers. Post a quote from a satisfied customer or create a video testimonial.
  4. Back-to-School Promotion: Offer a special discount or promotion related to the back-to-school season. Post an image with details or announce it in a live video.
  5. Behind-the-Scenes Tour: Give your audience a glimpse of your workspace or production process. Post images or go live to show the inner workings of your business.
  6. Motivational Monday: Share an inspirational quote or message to start the week off positively. Use a visually appealing graphic or go live to share your thoughts.
  7. Tutorial or How-To: Create a video tutorial showing how to use your product or offering. Post the video with a step-by-step caption.
  8. National Small Business Week: Celebrate your business during this week. Share your business journey or a special offer. You could even go live to discuss challenges and successes.
  9. Customer Spotlight: Feature a loyal customer. Share their story and how your business has helped them. Post an image of them with your product or service.
  10. Throwback Thursday: Share a post about the early days of your business. Post an old photo or video, reflecting on your growth.
  11. Interactive Poll: Engage your audience with a poll related to your products or services. Use Instagram's poll feature or post a question and ask for comments.
  12. Product Comparison: Compare two of your products or services. Post a side-by-side image or create a video explaining the differences.
  13. Wellness Wednesday: If your business is health-related, share wellness tips or facts. Post an informative image or create a short wellness video.
  14. Employee Spotlight: Introduce your team members individually. Share their roles, interests, and contributions. Post their photo or go live with a quick interview.
  15. Local Event Participation: If you're participating in a local event, post about it. Share images of your booth setup or go live to show the event atmosphere.
  16. Customer Q&A: Answer frequently asked questions from your customers. Post a video of yourself answering these questions or host a live Q&A session.
  17. Seasonal Decor: If applicable, share how your business is getting into the fall spirit with seasonal decorations. Post images of your space's transformation.
  18. Product Demo: Give a detailed demonstration of a specific product. Post a step-by-step video tutorial or a series of images showing the product in action.
  19. Flashback Friday: Share a memorable moment from your business history. Post a fun old photo or video that your audience would enjoy.
  20. Educational Content: Share industry insights or tips relevant to your business. Post an informative infographic or a short video.
  21. Themed Promotion: Create a promotion tied to a September theme (e.g., "Healthy September"). Post an image or video announcing the special offer.
  22. Charity Involvement: Highlight your involvement with a local charity or community initiative. Post images or go live from the event.
  23. Business Milestone: Celebrate a significant business milestone. Post about your achievements and share your gratitude.
  24. Customer Stories: Share how your products/services have made a difference in your customers' lives. Post images with captions or create video testimonials.
  25. Trivia or Quiz: Create a fun trivia question related to your industry or products. Post the question and reveal the answer later or encourage participation in a live session.
  26. September Sale: Promote a limited-time September sale. Post eye-catching graphics or go live to explain the details.
  27. Meet the Maker: If you create your products, share your creative process. Post images or go live to show the steps involved.
  28. Customer Feedback Implementation: Share how you've improved based on customer feedback. Post before-and-after images or go live to explain the changes.
  29. National Online Learning Day: If relevant, offer a discount on online courses or educational products. Post an image with details or go live to explain the offerings.
  30. Product User-generated Content: Encourage customers to share photos or videos using your products. Repost their content or host a live showcase.


Remember, mix and match these ideas to suit your business and target audience. The key is to keep your content engaging and valuable to your followers.