Let's hop into it.
This may come across superficial but if no one positively comments on your socials. If you show trusted people to look at your website and social media posts and the response is lukewarm. You want a small burst of intrigued or excitement show in their reaction. If that is missing, you may have a visually confusing piece.
When I first began posting on IG people commented on the number of posts, not the quality and visuals. When I invested in a nice little template with the same information, I got more eyes and reception in person.
If people cannot understand what you do, your message may be drowning out your offer. To keep it simple, connect the words to the image.
My work is centered on creating a wholistic approach to sales and sharing my experience on the journey as well. So you will see contrast and lights, salt, and lantern - all connected to Lanternsalt Systems. You can see it in what I write about, the visuals, and the offers.
Lastly if the visuals are too hard to maintain. I already talk the way I blog, which was something I did not think to do at first. I thought people wanted essays, but I forgot that I was writing for academic professors at the time. Blogging is a but different when you know your audience, now I write for chill creatives who like learning and conversations. Which is a lot easier for me to do.
I also use simple templates for visuals and 4-5 colors. I do not include a lot of images, videos, and other fancy things. If I have a client who is into that and it converts well of course I'll make the change for them.
I created the After light Audit with this as the focus. You get insight from me after I check out your socials with a video doing a rundown of what may be holding you back visually and more. Here is the page if you are interested.
If you enjoyed this blog I offer Teatime Sessions in my email list. So I just ask a bunch of questions about your day, share insights and yes I sprinkle in my offers. Pair my emails with your morning or night time tea session and you'd be one step closer to less social media time.
Thanks for reading this work by Sakura at Lantenrsalt Systems.
(Really cool quote I am still thinking about goes here)