If you’re a self-help coach, your words are your biggest tool. They inspire, teach, and move people into action. But here’s the truth: even the best coaches can make writing mistakes that weaken their message. And when that happens, your audience may scroll past your post, close your email, or skip your program — all because of words that didn’t connect.
In this article, we’ll talk about 5 copywriting mistakes self-help coaches often make and how you can avoid them. Fixing these will make your writing clear, powerful, and irresistible to the people who need you most.
Here are the mistakes:
1. Talking More About Yourself Than Your Audience
Many coaches fall into the “me, me, me” trap. You write long paragraphs about your journey, your struggles, and your wins. While sharing your story can be powerful, it’s not what people care about first.
Your audience wants to know:
- How can you help them?
- What will they get out of this?
- Why should they listen to you right now?
If you make your copy mostly about you, readers may lose interest before they even see the benefits of your offer.
The fix: Use “you” more than “I.” Show your reader that you understand their pain, fears, and goals. Then, connect your story as proof that you can guide them through it.
2. Using Vague or Fluffy Language
Another common copywriting mistake self-help coaches make is using vague, inspirational words without clear meaning. For example:
“I help you step into your power and live your best life.”
Sounds nice, right? But it’s too generic. Your reader’s brain is asking, “What does that mean for me, exactly?”
If your words are too broad, people can’t picture the transformation. And if they can’t picture it, they won’t take action.
The fix: Be specific. Instead of “live your best life,” say, “wake up every day feeling calm, confident, and clear about your next steps.” Specific language paints a picture and makes your promise feel real.
3. Forgetting to Add a Strong Call-to-Action
You’ve written an inspiring post. You’ve given tips. You’ve shared wisdom. But then… nothing. No clear direction on what your reader should do next.
Without a call-to-action (CTA), your audience might agree with you but never actually take the next step. And that means fewer sign-ups, fewer sales, and less impact.
The fix: Always tell them exactly what to do next. Want them to book a call? Tell them. Want them to download your free guide? Say so. Your CTA should be clear, urgent, and easy to follow.
Example:
“Click here to grab your copy of Words That Win Hearts and start writing copy that connects and converts.”
(Speaking of which, you can get it here: Download Words That Win Hearts to fix these mistakes in your own copy.)
4. Writing Like You’re Talking to Everyone
When you try to speak to “everyone,” your words connect with no one. This is one of the sneakiest copywriting mistakes self-help coaches make. You want to help as many people as possible, so you write in a way that’s broad and neutral.
The problem? Broad writing is forgettable. Your dream client should read your words and think, “Wow, this is exactly what I needed to hear.”
The fix: Write like you’re speaking to one person — your ideal client. Imagine you’re sitting across from them over coffee. You know their fears, dreams, and challenges. Speak directly to that person in every piece of copy you write.
5. Using Too Much Jargon or “Coach Speak”
As a coach, you know terms like “limiting beliefs,” “alignment,” or “mindset shift.” But your audience might not understand them. Or they may interpret them differently than you do.
If you fill your copy with jargon, your message can feel distant and hard to connect with. People want simple, human language they can relate to right away.
The fix: Use plain, everyday words. Instead of “release limiting beliefs,” you could say, “stop believing you’re not good enough.” Instead of “create alignment,” you might say, “make sure your actions match your goals.”
The simpler your words, the faster your audience understands you — and the more likely they are to trust you.
Why These Mistakes Cost You Clients
Here’s the hard truth: even small copywriting mistakes self-help coaches make can cost you sales, clients, and opportunities. Your words are often the first thing people see — before they meet you, before they watch your videos, before they hear you speak.
If your copy doesn’t connect, they may never stick around to see how amazing your coaching really is. But the good news? Every one of these mistakes is fixable.
When you start writing in a way that’s clear, specific, and personal, your words do the work for you. They attract the right people, build trust, and guide readers toward saying “yes” to your offers.
The Fastest Way to Fix These Mistakes
You don’t have to figure it out alone. That’s why I created Words That Win Hearts — a practical copywriting guide made for coaches and self-help brands.
Inside, you’ll learn exactly how to:
- Write in a way that makes people feel seen and understood
- Turn your stories into messages that inspire action
- Create irresistible calls-to-action that get results
- Avoid the exact copywriting mistakes self-help coaches struggle with most
If you’re ready to make your words work harder for you, you can grab your copy here:
👉 Download Words That Win Hearts and start writing copy that connects and converts.
Final Thoughts
Your coaching skills change lives. But your copy is what gets people to show up and experience that change. When you avoid these 5 copywriting mistakes self-help coaches often make — talking too much about yourself, being vague, skipping a CTA, writing to everyone, and using jargon — your words become powerful tools for impact and income.
Don’t let small writing mistakes hold you back from helping the people who need you. Start fixing them today.
📌 Download Words That Win Hearts to get step-by-step help in writing copy that truly speaks to your audience — and watch your coaching business grow.