You’re a coach. You’ve got skills, wisdom, and a message that can change lives. But here’s the problem: if nobody hears you, nobody hires you.
That’s why learning how to write social media posts that grow your coaching business isn’t just a nice idea—it’s essential.
The good news? You don’t need fancy words or endless content. What you need are simple, clear, and human posts that connect with people. Let’s break down exactly how to do that.
And if you’d like to go deeper, my book Emotional Marketing Secrets for Coaches shows you step by step how to use words that inspire trust and attract clients.
Why Social Media is Your Coaching Superpower.
Think about it. Social media lets you:
- Be seen. People discover you even while scrolling in line at the grocery store.
- Build trust. Sharing tips and stories proves you know what you’re talking about.
- Connect emotionally. Followers start to feel like they know you.
- Attract clients. With the right words, a post can turn into a paid session.
But here’s the mistake many coaches make: they post motivational quotes and random tips without a plan. That’s like fishing without bait. To grow your coaching business, your words need intention.
Step 1: Picture Your Reader.
Every powerful post starts with knowing exactly who you’re talking to.
Don’t write to “everyone.” Write to that one person who’s sitting at home right now, struggling with the problem you solve.
Ask yourself:
- What keeps them up at night?
- What are they secretly afraid of?
- What would make them breathe a sigh of relief today?
When you write with them in mind, your words feel personal. And personal posts get noticed.
Step 2: Start With a Hook.
On social media, the first line is everything. If your hook doesn’t grab them, they scroll away.
Examples:
- “Ever feel like you’re working harder but getting nowhere?”
- “This 2-minute habit stopped my anxiety in its tracks.”
- “Most coaches skip this one step—and lose clients because of it.”
Notice something? Each one makes you curious. That’s the job of a hook: pull them in.
Step 3: Keep It Simple and Helpful.
You don’t need long lectures. In fact, short, punchy posts often work best. Share one idea at a time.
- Offer a quick tip.
- Tell a short story.
- Share a lesson you just learned.
The golden rule: make it useful. If your reader leaves with even one small win, they’ll come back for more.
Step 4: Add Emotion
This is where most coaches miss the mark. They focus on “information” instead of “connection.”
Here’s the truth: facts tell, but emotions sell.
Instead of saying:
“Coaching improves productivity.”
Say this:
“Imagine waking up calm and focused, ready to take on the day—without that knot of stress in your chest. That’s what coaching can do.”
See the difference? One sounds like a textbook. The other paints a picture your reader can feel.
(If this part excites you, you’ll love Emotional Marketing Secrets for Coaches because it’s full of ways to make your words land with heart.)
Step 5: Always Add a CTA
Never end a post without guiding your reader to take action.
Your CTA doesn’t always have to sell. Sometimes it can be as simple as:
- “Drop a ❤️ if this resonates.”
- “Tag a friend who needs this reminder.”
- “DM me the word READY if you want coaching support.”
But when you are ready to sell, make it direct:
“Click the link in my bio to book your free clarity call today.”
Step 6: Be Consistent (Even If Small)
Posting once in a while won’t build trust. Consistency will. Even two or three posts a week can work if you stick with it.
Think of it like watering a plant. A little, often, makes things grow.
Step 7: Balance Your Content
If every post feels like an ad, people tune out. Mix it up:
- Tips and teaching (40%).
- Personal stories (30%).
- Questions and engagement (20%).
- Direct offers (10%).
This way, your feed feels fresh and human—not salesy.
Real-Life Example
Here’s how a short coaching post might look:
Hook: “Do you ever replay conversations in your head, wishing you’d said the right thing?”
Value: “Here’s a trick I give my clients: pause before speaking. That small breath gives your brain space to respond with confidence.”
Emotion: “Imagine leaving a conversation proud of what you said instead of kicking yourself later. That’s possible.”
CTA: “If this hits home, DM me CONFIDENCE, and I’ll send you my top 3 quick wins.”
Short. Simple. Relatable. And it opens the door for real conversations.
Final Thoughts: Your Words Can Grow Your Business
Writing social media posts that grow your coaching business isn’t about being perfect. It’s about being real, consistent, and intentional.
Start small. Write one post today. Speak from the heart. Add emotion. Guide them with a CTA. Then repeat.
Over time, your posts will do more than attract followers. They’ll inspire trust. They’ll build relationships. And yes—they’ll bring you paying clients.
If you want to master emotional copywriting and grow faster, grab my book Emotional Marketing Secrets for Coaches. It’s packed with strategies you can use right away.
👉 Ready to stop guessing and start growing your coaching business with words that connect? Get your copy here: Emotional Marketing Secrets for Coaches.
Extra Resources
Download more self-growth eBooks here:
Support this work and keep free resources coming: Donate via PayPal.