Make the most of online workshops and demos to promote your work and expertise. If you sell Lightroom presets, for example, organize a demo for newbies who want to improve their skills. Ask a viewer to submit a photo and edit it live. People want help and advice. If you deliver this you’ll build trust and more people will want to buy your presets and other digital products.

Actions

  • Choose a tool for you online workshop (Zoom, Google Meet, Skype etc)
  • Create an event page on your website where people can sign up to attend (make it pretty and encourage people to share with their network too!).
  • Invite your network and make it clear what they will learn.
  • Rehearse the workshop to make sure it all goes smoothly.
  • Record the event so you have some content for future promotion!

Metrics

  • Measure the number of sign ups and which channels work best to acquire attendees.
  • Track the number of attendees.
  • Track how many attendees download the presets.