Marketing Ideas For Creators

We know how hard it is to sell your work online, we've been there! To help, we've compiled a list of proven marketing ideas and tactics that you can implement.

(22) Marketing Ideas
General

There's nothing like a recommendation from a friend or someone you trust to convince you to try something new. Use the referral discount feature in Pa...

General

Email is one of the most powerful ways to build engagement and win sales. Take every opportunity to capture email addresses. Then use your list to sen...

General

Make your pages and products easier to find on search engines. While ‘full-fat’ SEO (search engine optimisation) can get a bit complex there are s...

General

Use paid search to reach more potential customers. It’s getting harder to reach people organically on search engines and social media, so paid searc...

General

Affiliate marketing gives you a wider reach for your digital products and more sales opportunities. Bloggers with large audiences like to include affi...

pattern

Organize an event like a “Sew along” where you and your potential customers all make one of your patterns at the same time together. People get to...

pattern

If you sell patterns online people will want to know how easy it is to make the clothes, bags etc that you offer. With a YouTube channel you can give ...

pattern

If fashion patterns are your thing, what better way to showcase the items people can create? You can highlight features that make the clothes easy to ...

pattern

Make full use of Instagram by creating a photo feed. Instagram is today’s fashion magazine so you need to be there and be active. It’s not just a ...

Photographers

Get together with other photographers and offer a bundled product, which you each sell on your Payhip stores. You could, for example, offer a presets ...

Photographers

Even though you earn money selling photos online, good old fashioned snail mail can be a great way to get your work in front of the right people. Send...

Photographers

Showcase your best work in an online gallery event. People love to hear the story behind the shot and listen to creators talking about their work. Wi...

Photographers

Make the most of online workshops and demos to promote your work and expertise. If you sell Lightroom presets, for example, organize a demo for newbie...

Authors

If you don’t already have a blog you should certainly start one. There are few better ways to drip feed snippets and insights that will make your au...

Authors

Try free podcasts to increase your reach and engage with your followers. Start by recording snippets of your books and releasing them each week. Then ...

Authors

We’re all used to online events and video conferencing these days - so why not use this to promote your products? An online reading with a Q&A can b...

Authors

Make your email signature and social bios work for you. Put a link in your email signature that says “Download a free chapter of my new book here…...

Authors

Run a competition for your book. The price of entry could be subscribing to your email list, sharing your page or a social media post or downloading a...

Designers

Showcase your design templates on relevant sites. If you sell PowerPoint templates, add some demo presentations to Slideshare. If you sell design temp...

Muscians

If you sell ebooks that teach people fundamentals of jazz, rock, folk guitar etc, back this up with a tutorial to help people put theory into practice...

Fitness

Many Yoga and fitness teachers currently do this to build followers. Any teacher or trainer can host live events over Instagram or YouTube. You can th...

Fitness

Appearing as a guest on relevant podcasts or Youtube channels is a great way to spread the word. Podcasters are always looking for relevant guests wit...

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