Make full use of Instagram by creating a photo feed. Instagram is today’s fashion magazine so you need to be there and be active. It’s not just a great place for people to discover your pattern designs, it's also really easy to share them so your network continues to grow.


  • Browse some hashtags and follow some brands related to yours and some influencers that are related to your space. 
  • Post some pictures and make sure to tag them with relevant hashtag.
  • Make sure you include a link to your product pages.


  • Keep an eye on likes, shares and comments to learn more about your audience.
  • Tack the traffic from Instagram to your website in Google Analytics.