Use paid search to reach more potential customers. It’s getting harder to reach people organically on search engines and social media, so paid search can help boost your visibility. On social media such as Facebook and Instagram you can target specific locations, demographics and interests. This can be a cost effective way to reach more people.


  • Start with social media ads, it’s easier to get to grips with than Google Ads and when you feel confident, try Google Ads.
  • Start small. Maybe a modest budget to start with. Run your campaign for a limited period to test how effective it is.
  • On Google, try to target relevant search terms that have medium to high traffic but a lower cost per click.
  • Make sure your product pages are super-sharp and do everything possible to persuade a visitor to click the buy or download action.


  • Use Google Ads and social media ad analytics to track conversions.