Appearing as a guest on relevant podcasts or Youtube channels is a great way to spread the word. Podcasters are always looking for relevant guests with something interesting to say. Talk about your concept and your products, and provide valuable insights to their audience.
If you sell diet or weight loss guides, speak about a specific topic like fasting or nutrition on a relevant podcast. And make a plug to your products at the end.
- Research different podcast categories on iTunes
- Shortlist some podcasts that might be a good fit and reach out to the owner - offer something in return as a gesture of goodwill, like promotion of the podcast on your channels.
- Plan your talk/answers carefully to stimulate interest in your products.
- Track your downloads and compare with the timing and content of your guest appearances.