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Downloads, spreadsheets and checklists to help you get and grow your business online.

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Looking for advice? Read my articles on marketing, SEO, social media and more.

Latest Articles

How to Stay Ahead of Algorithm Changes
In the fast-paced world of social media, where algorithms seem to change as swiftly as the seasons, staying ahead can be a challenge, especially for small business owners. However, understanding and adapting to these algorithm changes is crucial for ...
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Promote Your Blog on a Budget
Promoting blog posts cost-effectively for a new business involves leveraging various channels and strategies to maximise visibility without a significant financial investment. Here are some effective and budget-friendly ways to promote your blog post...
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Why You Should Download the Content Crate
The Content Crate is the ultimate downloadable resource for anyone looking to create high-quality content that drives engagement and conversions. This content creation tool offers a wide range of resources designed to help you unleash your creativity...
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Benefits of Consistent Content Creation
Consistent content creation can be a powerful tool for small business owners to establish authority, increase visibility, and build a loyal following. Here are some benefits of consistent content creation, along with recommendations of tools that sma...
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How to Use Canva to Build Brand Awareness
Canva is a popular graphic design tool that can help you build brand awareness through visual content creation. Here are some steps to use Canva to build your brand:Define your brand identity: Before you start creating visual content, you need to def...
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8 Steps to Digital Marketing Mastery
Digital Marketing doesn’t need to be a mystery. It is simply the marketing of your products or services using digital technologies, mainly the Internet, but also phones, display advertising, and any other digital medium. It is in a interchangeab...
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6 Common Mistakes in Email Marketing
Email marketing is becoming more and more popular as social media firms make it harder and harder to reach your intended audience. Millions of emails are sent everyday. But how do you ensure your email does its job?First let’s look at what email mark...
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5 Questions for Business Success
To build anything, you need REALLY good FOUNDATIONS. And the foundations of any business can be built on the answers the following 5 simple questions.WHO. WHAT. WHY. WHEN. WHEREWho are your customers?You need to get REAL specific on who you are selli...
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Are you paying attention to these important SEO areas?
Clients often ask how they can get to their website at the top of the first page for Google search results and my initial job is to quell their expectations and then go through SEO.I have to explain that improving your position in the search res...
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Sharing Online Access Securely
Oh my god! You’ve agreed to work with a social media or digital marketing manager and now they need access to all your stuff? Facebook. Twitter. Google. Mailchimp. Just how to you give them all this, safely and securely?If you are a premium Last...
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10 Benefits of Blogging for Your Small Business
There are over 160,000,000 blogs online at this moment in time. That is 160 MILLION blogs vying for attention in the great web of the t’internet!So why aren’t you blogging in your fitness business?Too busy? Is that enough of an excuse?Given the benef...
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6 Key Steps to Growing Your Business with Email Marketing
If you’re not online these days, you’re seriously missing out. Getting your business online doesn’t simply mean having a website – although that is a major part of an online business – it also means being present on social media and having a blog.The...
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Factors That Can Affect SEO on Your Website
This article will look at the factors that affect on-page and off-page SEO and how these can impact your search engine rankings.Search engine optimization (SEO) is a great addition to any online marketing effort. Implementing it carefully and properl...
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How to Stand Out from a Crowd with Content Marketing
How do you stand out from the crowd – not just in your industry but from the whole plethora of “content” that is being created in the world today?Content marketing is the latest in business. In my opinion, it’s outstripping “social media” at a very q...
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Facebook is crap but you should still use it.
Facebook has long been a popular platform for businesses of all sizes to market their products and services. However, in recent years, some businesses have been questioning the effectiveness of using Facebook for marketing purposes, especially in lig...
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22 Ways to Improve Your Facebook Page
We are forever at the mercy of Facebook’s dreaded algorithms and I think you’ll all agree, we can never be quite sure we’re doing what Facebook wants BUT I do believe that regardless of what your posting there is a way to make sure your Facebook page...
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6 Key Steps to Growing Your Business with Email Marketing
If you’re not online these days, you’re seriously missing out. Getting your business online doesn’t simply mean having a website – although that is a major part of an online business – it also means being present on social media and having a blog.The...
Read More
So You've Written a Blog Post - Now What?
EVERYONE should blog, and I say that without exception. A blog is a great way to catalogue your thoughts, your achievements and/or your opinions.For business, it is fabulous for search engine optimization (SEO) – Google loves it!It shows that the sit...
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Useful Content Creation Tools
There are many content creation tools available, and the best tool for you will depend on your specific needs and preferences.Some popular content creation tools include:Canva: This is a graphic design tool that is popular for creating social media g...
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5 Easy Ideas for Your Next Blog Post
Everyone extols the benefits of blogging and most small business owners know they should blog, but it is a time-consuming and often banal task IF you don’t know where to start.The questions I often get asked by start-up professionals:What should I wr...
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Basic Marketing Activities for Start-Ups
In my role as a business support provider and as a business owner myself, I have researched marketing activities extensively. The main thing I learnt is that whilst marketing and selling are related; they are NOT the same thing!But most importan...
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SEO You Can Do Yourself
The simple phrase SEO can strike fear into the heart of even the mosts seasoned small business owner.The fear will hopefully lessen after reading this post.Search Engine Optimisation (SEO) isn’t as hard as you think …To improve SEO on your small busi...
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3 Time Saving Tips for Social Media
If you’re like the other small business owners and professionals I work with, you will be starting early or finishing late, or sometimes both. You work full time in your business so just when do you get time to carry out the ancillary tasks, such as ...
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3 Tips for Finding Online Content Inspiration
It can be hard to come up with ideas for social media content so a good idea (if I do say so myself) is to use a Content CalendarMake your diary work for youAs a business owner you will have a diary or calendar used to record meetings, exhibitions, s...
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ABOUT ME: Nicola Burt-Skinner ¦ Content Creator

Creative Virtual Assistant

My name is Nicola Burt-Skinner. I love bringing life to creative ideas and projects of all sorts, but ultimately I am a Facebook Fanatic and infatuated with Instagram. I know how to make mine and your life easier with automation and scheduling too.



2010-present

For the past several years, I have run my own business helping other business owners with those mundane but necessary tasks, like posting to social media platforms. I've worked with a number of different businesses from fitness instructors and nutritionists to carpet cleaners and coaches.



Skills

Nothing beats experience but you’ll be pleased to know that I do have some paperwork to prove my abilities … 



EDUCATION

  • Google Digital Garage Certified
  • Certified FB Business Manager
  • Mentoring Cert (IOEE)

EXPERIENCE

  • 10 Years at FTSE 250 Company
  • 10 Years Running a Small Business
  • 3 Years Coaching Small Businesses

RECOGNITION

  • Shortlisted UK Blog Awards
  • Small Business 100
  • NE Twitterati

FEATURED PRODUCT


CONTENT CRATE
On Sale
£50.00
£15.00
Added to cart
Preview

Create social media posts, including captions and imagery, with ease.

 
The CONTENT CRATE includes ideas for daily posts EVERY month, PLUS customisable template images to use alongside relevant #hashtags. 

There's also over 150 copy-and-paste text caption ideas to motivate and engage your audience. AGAIN, customisable imagery is included.

And that's NOT all!

You'll get blog post ideas AND email subject lines guaranteed to bump up your traffic and email open rate.

AND THERE'S MORE ... 

SEO got you flummoxed? I've got an quick and easy guide plus a checklist to help you whip your website into shape.

Need to make sure your social media accounts are in tip-top condition? I've got a checklist for that too

And what would be the point of all this if you couldn't see any progress? It's a good job I've included a success tracker too.
 

EVERYTHING YOU NEED TO SHOWCASE & GROW YOUR BUSINESS ONLINE

"What Nicola doesn’t know isn’t worth knowing. She is honest, knowledgeable, talented and I trust her with all of my business needs. I would not have my successful business with out her. I can not recommend her highly enough!” ~ Kelly Rose, Nutritionist

"Absolutely amazing service from Nicola. I would highly recommend her as she is thorough and concise and instills confidence in your own ability to achieve in what can be a challenging aspect of anybody’s business." ~ Tara Sellars, Yoga Teacher

Who is the CONTENT CRATE for? 

Anyone who owns a small business can use the contents of the content crate, which is based on the fundamental principles of online marketing - the 3Cs and the 4Es:
 
  • Engaging posts
  • Empowering posts
  • Educational Posts
  • Entertaining Posts
  • Community
  • Consistency
  • Call-to-Actions

How will the CONTENT CRATE work? 

The CONTENT CRATE consists of an easy to use spreadsheet containing pages for each month, as well as pages for different post caption suggestions. Each section will also contain a link to editable templates. (Please note you will need a (free) Canva account to be able to use the templates).

All checklists and guides will be able to download in pdf format.
 

What happens after I purchase?

You'll recieve an email with links to download all the documents you need. They are pretty self-explanatory but if you do need help, please do let me know.
You will get the following files:
  • XLSX (354KB)
  • PDF (4MB)
  • PDF (5MB)
  • PDF (273KB)
  • PDF (138KB)
  • PDF (8MB)
  • PDF (5MB)
  • PDF (4MB)
  • PDF (202KB)
  • PDF (2MB)