When I first set out to create this guide, I wasn’t thinking about building a product - I was thinking about solving a problem.
Like many others starting their business journey, I found myself overwhelmed by the sheer number of marketing strategies, tools, and theories out there. Everyone seemed to have an opinion, and while some advice was helpful, most of it felt overly complicated and time-consuming. Either that or it was irrelevant to my stage of business.
So, I asked myself a question: What would I want if I were just starting out?
The Inspiration
This guide was born out of the challenges I faced on my journey. I’ve tried and failed at building businesses before, and while every failure was a lesson, the lack of a simple, actionable plan was a recurring theme. I wanted something that stripped away the fluff; and not to mention the jargon that always made me feel intimidated. I needed a resource that made marketing feel approachable, even for someone like me with no prior experience.
It wasn’t about creating a masterpiece; it was about creating something practical that, in it’s simplicity, would work for me.
My Goal
The goal was to design a guide that speaks to small business owners, solopreneurs, and anyone wearing many hats. The kind of people who know they need marketing but don’t have time to sift through the endless information on the internet or master every social platform.
This guide focuses on:
💎 Clarity:
Breaking down what needs to be done without overloading you.
💪🏼 Actionability:
Providing templates and questions to guide you step by step.
💸 Affordability:
Ensuring that good resources are accessible to everyone.
It’s not just a tool; it’s a framework to help you find focus. The aim is to build your confidence along the way.
For Those Who Feel Stuck
I’ve been there - wondering what to prioritise and second-guessing every decision. It felt like the world of marketing was reserved for the experts. But it’s not. Marketing is about connection, clarity, and creativity. These are things we all have within us – even if in varying amounts.
This guide is a testament to the belief that marketing doesn’t have to be intimidating. It’s about starting small and staying consistent. You need to make it work for you.
A Heartfelt Thanks 💛
I’m incredibly grateful to everyone who’s supported this project, shared feedback, and helped bring this vision to life. This guide is a reflection of my journey.
What’s Next?
This guide is more than just a tool - it’s a starting point. As you begin to navigate your marketing journey, I hope it becomes your go-to resource. I hope it helps you to clarify your goals and allows you to build strategies that resonate.
Every business is unique, and so is every journey. You might adapt this guide to fit your specific needs. Combine it with other approaches and allow it to evolve as you grow. That’s the beauty of a simple but flexible plan - it grows with you.
I also believe that learning is a two-way street. Your feedback, insights, and experiences are invaluable.
❓Have you faced similar challenges while developing your marketing?
❓Have you found creative solutions that worked for you?
❓Have you discovered ways to improve this guide for others?
Share your story, or connect with me directly. Together, we can create a community where we exchange ideas, support one another, and celebrate the wins - big and small.
Remember, this is only the first step. Growth takes time, but every effort brings you closer to building something amazing that you can call your own.
Quote for Inspiration
"Start where you are. Use what you have. Do what you can." – Arthur Ashe
