Sell WordPress Themes Online

Every WordPress website needs a theme - and selling themes using Payhip can be a great way for WordPress designers and developers to make extra money.

How to sell your wordpress themes like a pro

Payhip has everything you need to increase your sales

Sell wordpress themes with confidence

No matter how your customers want to pay, we've got you covered. Customers can purchase via PayPal or from all major cards - we can make it happen. Take payments from a wide array of international currencies.

We handle everything for you

Payhip automatically deals with all the nitty gritty from end-to-end so that you can focus on doing what you love.

  • Upload any type of file (PDF, ZIP etc)
  • Customers can complete their purchase in seconds
  • Customers are automatically sent to their download page
  • You get paid instantly to your Paypal or Stripe account

You're in great company

Trusted by over 130,000 sellers from across the world

Payhip is fantastic. The interface is simple, the integration easy and the customer service has been top notch. I'm really glad I chose Payhip and will continue to do so in the future.

Stephen Follows
Film industry data researcher

I absolutely love Payhip, it's such a user-friendly platform that literally anyone can use. Having launched my first ever eBook with Payhip, everything has gone by a breeze, I couldn't be happier with how easy it is.

Cherie Tu
Vegan lifestyle advocate

We needed a company that handled VAT of the eBooks we sell. After a little research, we found Payhip to be the best fit. We're now using Payhip. We love the way they handle VAT and are easy to work with!

Alberto & Iosune
Vegan recipes bloggers

Simple pricing

Get started now. No credit card required.

Free Forever

$ 0 /mo
+5% transaction fee
  • All features
  • Unlimited products
  • Unlimited revenue


$ 99 /mo
No transaction fee
  • All features
  • Unlimited products
  • Unlimited revenue

Supercharge your wordpress theme sales

Powerful marketing features that you need to grow your business

Affiliate system

Harness the power of affiliates, recruit friends and colleagues and reward them when they make a sale.

Offer coupons

Run promotional campaigns with flexible coupons. Limit their use, add expiration dates and much more.

Pay-what-you-want pricing

Empower your customers by giving them the freedom to name their price. You can set a minimum.

Embed checkout & shopping cart

Drop the checkout and cart directly into your website for a seamless purchase and download.

Social discounts

Fuel your sales growth by tapping into social media, give discounts to customers who tweet and like.

Update customers

Keep in touch with your customers by notifying them of new products and offers with our email updates.

Mailing lists

Sync your customers to directly to your mailing lists on MailChimp, CampaignMonitor and many more.

Design freedom

Customise all parts of your checkout to fit your branding and make customers feel at home.

Safe and secure

Robust features that help protect your wordpress themes and keep your business thriving

  • Limit downloads Closely guard the number of download attempts, by default customers can only download each file 3 times.
  • PDF Stamping We can stamp the buyers purchase details on every page of your PDF to discourage customers from illegally sharing.
  • Secure Checkout We are PCI-DSS-ready. Customers payment information is handled by our trusted payment partners.

Frequently asked questions

Useful things to know from our helpful customer support team

When do I get paid?

We will deposit your sales to you immediately after a transaction has been completed. All payments are sent to your connected PayPal or Stripe account.

What file formats do you support?

We support ALL file formats. You can upload any file type with any extension to Payhip.

Can I cancel my account at anytime

Absolutely, you'll be able to cancel your account whenever you'd like if you decide we're not for you.

What is a WordPress theme?

A WordPress theme is a set of files that work together to create the design of a website. The theme controls things like the font size, color, menu style, and much more. However, changing a WordPress theme doesn't change any of the content (text and images) itself. It only changes how things look on the website.

How can I sell WordPress themes?

If you enjoy creating your own WordPress themes, you can sell these using Payhip. Simply set up a free account, add a new product for each theme (or collection of themes), and upload your theme's .zip file to the product. You can then set your price, save the product, and start selling your WordPress theme either through your Payhip store or through your own website.

Can I resell WordPress themes I've purchased?

No, you can't resell WordPress themes that you've purchased. The copyright belongs to the person who created the theme and you don't have the rights to resell that theme. You could get into serious legal trouble if you try to do so. You also shouldn't give a theme that you've purchased to someone else for free - though in some cases WordPress themes you've purchased may be licensed for you to use on your clients' websites.

Is there a market for WordPress themes?

There's a huge market for WordPress themes, with almost 40% of websites in the world running on WordPress. That's a lot of websites that need themes! Because this market is so huge, you'll likely find it easiest to succeed if you focus on one section of the market. For instance, you might create WordPress themes for charities and non-profits, or WordPress themes for restaurants.

Is there a storage limit?

No, we have no storage or bandwidth limits. We only have a 5GB per file limit. If you really need more than 5GB per file, then get in touch.

Do you offer charity discounts

For sure, we love to support great causes of all kinds so please get in touch with us.

How can I contact you

Just shoot us an email at or reach out to us on Twitter. We'd love to chat!

Is selling WordPress themes profitable?

Selling WordPress themes can be very profitable, especially if you can keep your overheads low. If you're doing the design and coding for the theme yourself, then your costs (other than your time) will be minimal. Even if you pay a designer and coder to help create the theme, you could still end up making a lot of profit over time.

How much money can you make from WordPress themes?

You could potentially make thousands or even millions of dollars by selling WordPress themes, but how much you make will depend very much on the quality of your theme and on how well you market it. Some bestselling WordPress themes like Divi have whole teams of developers and designers working on them. But even some individual WordPress theme creators report earning $15,000/month or more - after several years of work.

Can I earn money from WordPress?

If you have a good working knowledge of WordPress, there are lots of ways you can potentially earn money from it. Designing and selling premium themes is one method, but you could also create custom themes, provide WordPress website setup and support services, become a developer for a WordPress plugin company, and much more.

How do I price my WordPress themes?

Most premium WordPress themes are priced somewhere between $25 and $250 for a lifetime license (which means the user gets updates for the lifetime of the theme). More complex themes will come in at the higher end of this range - for instance, some premium themes incorporate lots of extra elements such as page builders. To price your theme, you'll want to look at what other WordPress developers are charging for similar themes.

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