SEO or search engine optimization, is a digital marketing activity that helps increase website traffic and organic rankings on Google. With the help of SEO, any business can increase its sales and conversions, generate more leads, and increase brand awareness and visibility.
That’s the reason why most of companies leverage this digital marketing tactic to grow their business.
Today, in this blog post, I’ll teach you how you can take your business to the next level with the help of SEO. So, if you are serious about growing your business, then keep reading this blog post till the end.
How to grow your business with the help of SEO?
- Target more long-tail keywords
The first and foremost important thing which you need to do in order to grow your business via SEO is to target more long-tail keywords. If you don’t know what long-tail keywords are, then let me give a brief overview of them.
Long-tail keywords are those that consist of long phrases and words. By targeting such type of keywords in your content, you can rank your website quickly on the Google search engine. That’s because long-tail keywords are less competitive and have decent search traffic.
You can look for long-tail keywords by using an SEO tool like SEMrush or Ahrefs. If you are looking for free tools, then use Google Keyword Planner or answer the public.
- Improve the speed of your site
A lot of webmasters, bloggers, and business owners are aware of the importance of website speed. Still, many of them overlook this feature and regret it later. I don’t want you to do the same. So, make sure that you focus on improving the speed of your site.
Also, Google has officially made it clear that website speed is now a ranking factor. So, take it very seriously and work towards it.
For improving website speed, I would recommend you migrate to a cloud hosting solution like Digital Ocean. It is a fast, cheap, reliable and 100% secure hosting solution out there in the market. With DigitalOcean, you can take your website speed to the next level.
Also, choose a lightweight theme if you are a WordPress user. Pay attention to your image optimization, reducing the server response time, CSS and Jave compressing and a lot more.
- Secure your website
Besides website speed, the security of the website is also one of the most important ranking factors on Google. Even Google made it official in the year 2014. So, make sure that you have enabled an SSL certificate on your site.
If you are into the eCommerce business, then security should be your top priority. Integrate a good payment gateway system on your site. Use various trust symbols and logs on your site, so that visitors do not hesitate to make payment via your site.
Security will not only help you increase your rankings on Google, but it will also help you win over the trust of your customers.
- Keep creating a blog post
The next way by which SEO can help you grow your business is by blogging. In fact, blogging and SEO go hand in hand. Without a good blogging strategy, you cannot think of ranking at top of Google or generating good traffic on your website.
That’s why it is important for you to have a good blogging strategy. Blogging will help you increase keyword ranking, get more page views, generate more leads and sales, and increase brand awareness. Collaborating with podcast production companies can also enhance your content strategy by offering diverse media formats.
Try to publish two quality pieces of content per week. Also, make sure that your content is top-notch and reaches 2000+ worlds. Various studies have suggested that posting long content works better as compared to short-form content.
- Focus on quality link building
Guess which is the most important ranking factor on Google? If you guessed link building, then you are 100% correct. Link building is the number 1 ranking factor on Google. The more high-quality link point your site, the better will be your ranking.
That’s why you should focus on building high-quality links always.
Use techniques like guest posting, blogger outreach, creating 10X content and forum signatures for building high-quality backlinks.
- Avoid black hat techniques
Back hat SEO is a big no. stay away from it. It is a type of SEO practice that is against the guidelines of Google. Such techniques or back hat SEO strategies may take your website downhill and it may not rank again on Google. So make sure that you don’t apply such techniques and stay away from them.
Your focus should be always on applying white hat SEO techniques on your website that will take it to the next level. You can also go with the combination of black hat and white hat to some extent.
- Hire freelance SEO experts
Hiring freelance SEO experts on platforms like Upwork or Fiverr can be a strategic move to propel your business's online growth. These platforms host a vast pool of talented professionals with diverse SEO skills and expertise. Here are some compelling reasons to consider this approach:
Firstly, freelance SEO experts bring specialized knowledge to the table. They are often well-versed in the latest SEO trends, algorithms, and techniques, ensuring that your website ranks higher on search engine results pages (SERPs).
Moreover, hiring freelancers offers flexibility. You can select experts who align with your specific business goals, whether it's local SEO, e-commerce optimization, or content strategy. This tailored approach can result in a more efficient and cost-effective SEO strategy. Leveraging recruitment technology can significantly streamline and automate this hiring process, enhancing efficiency and ensuring a more thorough evaluation of potential candidates.
Freelancers on these platforms are typically more cost-effective compared to traditional agencies. You can find experts with competitive rates that suit your budget while still delivering quality work.
Furthermore, the competitive nature of freelancing platforms encourages SEO experts to provide excellent service. They are motivated to maintain high ratings and reviews, ensuring a commitment to your project's success.
However, it's essential to conduct due diligence when hiring freelancers. Review their profiles, portfolios, and client feedback, including customer feedback, carefully. Communication and project management skills are also crucial factors to consider.