Introduction: Why Explainer Videos Matter More Than Ever
In an era of information overload and shrinking attention spans, businesses are constantly searching for smarter ways to connect with audiences. Traditional advertisements no longer capture attention like they used to, and long-form content often gets lost in the noise. That’s where explainer video step in — an artful blend of storytelling, animation, and concise messaging designed to grab attention, educate quickly, and inspire action.
At WIDEVIEW, we specialize in crafting high-impact explainer videos that do more than just explain — they captivate, convert, and communicate your brand’s unique identity. As a creative agency rooted in design fundamentals and guided by brand strategy, we see explainer videos as not just tools, but as essential assets for brands looking to stay relevant in the digital age.
What Is an Explainer Video?
An explainer video is a short, engaging video — typically 60 to 90 seconds — designed to explain a product, service, process, or idea in a simple and compelling way. Think of it as your brand’s elevator pitch, but far more memorable.
These videos often combine voiceovers, animation, motion graphics, or live-action footage to clearly convey a message. When done right, explainer videos don’t just inform — they engage.
The Science Behind Why Explainer Videos Work
Humans are visual learners. According to research, people retain 95% of a message when they watch it in a video, compared to only 10% when reading it in text. Videos activate both the auditory and visual cortex, creating a multisensory learning experience that enhances memory and engagement.
Here’s why explainer videos work so effectively:
- Simplification of Complex Concepts: They break down technical or abstract topics into bite-sized, digestible content.
- Emotional Connection: With the right tone and visuals, explainer videos foster a human connection.
- Increased Conversion Rates: Studies show that adding an explainer video on a landing page can increase conversions by up to 80%.
- Better SEO: Videos keep users on your site longer, which signals to search engines that your content is valuable.
The WIDEVIEW Approach: Blending Creativity with Clarity
At WIDEVIEW, we understand that great design isn’t just about beauty — it’s about purpose. Our explainer videos are crafted with a meticulous blend of originality and brand consistency. We ensure that every frame aligns with your brand’s voice, values, and visual guidelines.
Here’s how we approach explainer video production:
1. Discovery & Strategy
We begin with an in-depth discovery session to understand your business, goals, and audience. Whether you're launching a new product, explaining a complex service, or rebranding your company, we tailor the script and visual style to reflect your message and mission.
2. Scriptwriting & Storyboarding
Our storytelling experts transform your key message into a powerful, concise script. Paired with a visual storyboard, we map out every scene to ensure a logical and engaging flow — where every second serves a purpose.
3. Design & Animation
This is where WIDEVIEW's creative DNA shines. With a strong foundation in corporate design principles, we ensure that every visual element — from typography to color schemes — aligns with your brand. We push creative boundaries while never losing sight of clarity and professionalism.
4. Voiceover & Sound Design
We source voice talents that match your tone and demographic, adding custom sound design to enhance emotion and clarity. Because audio isn’t just an afterthought — it’s half the experience.
5. Delivery & Optimization
Once finalized, we provide formats optimized for websites, social media platforms, email campaigns, and even trade shows. We can also advise on distribution strategies to ensure your explainer video reaches the right audience at the right time.
Real-World Applications: Where Explainer Videos Make an Impact
The versatility of explainer videos means they can be used across a wide range of industries and scenarios:
- SaaS and Tech Startups: Simplify complex software and platforms for investors, users, and partners.
- Healthcare and Pharma: Explain treatments, medical devices, or patient processes with empathy and accuracy.
- E-Commerce Brands: Showcase product benefits and usage in a visually compelling format.
- Educational Platforms: Turn dull lessons into engaging micro-learning modules.
- B2B Enterprises: Onboard clients or internal teams efficiently with explainer-style training content.
Common Mistakes to Avoid in Explainer Video Production
Not all explainer videos are created equal. Some fail to deliver due to:
- Overloading with Information: Simplicity is key. One clear message per video.
- Ignoring Brand Guidelines: A mismatch in tone or style can damage credibility.
- Weak Scripts: Even the most stunning visuals can’t save a confusing script.
- Poor Audio Quality: Muffled voiceovers or jarring music detract from the message.
At WIDEVIEW, we’re deeply committed to avoiding these pitfalls by following a time-tested creative process anchored in both storytelling and strategic thinking.
The Future of Explainer Videos: AI, Interactivity, and Personalization
The world of video is evolving. AI-generated animation, interactive video formats, and personalized content are the next frontiers. Imagine explainer videos that change based on viewer behavior, or animated explainers built in real-time using user data.
At WIDEVIEW, we’re actively exploring these innovations while staying grounded in what works: clear messaging, powerful design, and seamless storytelling.
Conclusion: More Than Just a Video — A Strategic Asset
Explainer videos are more than a marketing trend — they’re a communication revolution. They give your brand a voice, a personality, and most importantly, the power to be understood in a crowded marketplace.
At WIDEVIEW, we don’t just create videos. We craft experiences that connect, clarify, and convert — all while staying true to your brand’s core identity.
So the next time you think about how to explain your business, ask yourself: Would my audience rather read a page of text... or watch a story unfold in 90 seconds?
The future belongs to brands that can show as well as tell. Let’s create something unforgettable.