Creating Authentic Videos
Ready to turn your smartphone into a powerful storytelling machine? This course is your ticket to creating authentic, impactful videos that'll make your nonprofit's message pop - no fancy equipment or big budgets needed.
We've broken it down into four bite-sized sessions that'll take you from "where do I even start?" to "wow, I made that!" You'll learn everything from planning your masterpiece and nailing those shots, to simple editing techniques and getting your video seen by the right people.
You're probably juggling a million things already, and "professional videographer" wasn't exactly in your job description. But that's exactly why we created this course. Whether you're a complete beginner or just want to level up your video game, we'll show you how to create videos that resonate with your supporters and drive real change - all using that powerful little device in your pocket.
A peek inside the course
This course is for you if...
- You don't have big budgets to spend on creating videos
- You don't have expensive cameras or filming equipment
- You think you're too busy to create amazing videos
Course Sessions
Planning (45mins)
- Learn how to quickly and effectively plan your video
- Understanding your audience
- Deciding your key messaging
Ethical Filmmaking (15mins)
- What is ethical filmmaking?
- What does it matter?
Filming (50mins)
- Understanding you phone settings
- Look at the equipment you'll need
- Learn about lighting and framing your video
Editing (25mins)
- We'll teach you how to use simple software to quickly and easily edit your videos
Sharing & Reviewing (30mins)
- How to share your videos with your audience
- Measuring success. Understanding and deciding what makes a successful video.
What people are saying
As well as practical advice and tips it was great to build some confidence and give the feeling that some time invested would be really worthwhile.
I didn't know anything about doing videos on my smartphone, so the workshop was just the right level for me.
It was a great session, I love your videos and they definitely open up a new world of storytelling, through user generated content.
Why this is perfect for nonprofits
No need for expensive equipment. Your smartphone is more powerful than the cameras that filmed the first Star Wars movies - we'll show you how to harness that power to create stunning videos that look anything but amateur.
Working with a small (or no) budget? Discover clever workarounds and creative solutions that turn everyday items into professional-looking props and sets - because great storytelling doesn't need a big price tag.
Creating videos when you're already busy. Learn our streamlined approach that fits video creation into your packed schedule, with simple techniques you can implement in short bursts rather than marathon filming sessions.
Teaching you the basics, not extravagant skills. Master the fundamental techniques that make the biggest impact, without getting bogged down in complex editing - because sometimes the simplest approach tells the strongest story.
What's included in this course
4 x Pre-Recorded sessions
This course consists of four, pre-recorded videos that can be completed anywhere and in your own time.
Downloadable assets
After each session, you'll receive some helpful downloads including consent forms and briefing document templates.
Access to our community
When you sign up you'll get exclusive access to our amazing community of nonprofit content creators. Learn and create together!
Sign Up Now
Course Sessions
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1Planning
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2Filming
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3Editing
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4Sharing & Reviewing
Your course tutors
Emma Bracegirdle
Emma Bracegirdle is a charity professional with over 15 years of experience in the sector. She has worked in charities of all sizes, focusing on fundraising and communications. Emma founded The Saltways 3 years ago to help charities to create effective and ethical content. She is passionate about ethical storytelling and supporting co-created charity content.
Peter Butler
Peter is a film and documentary maker with years of experience that has seen him work all over the world. Through his work, he has built a thriving network of expert freelancers who now collaborate with The Saltways.
Mark Fox
Mark Fox has 20 years experience working in the charity sector. His career has seen him work for charities of all sizes locally and globally. Mark has been involved in creating content to build communities, promote events, run regular giving campaigns, fundraising asks, volunteer recruitment and many more!
FAQs
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You'll have access to this course for 6 months.
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Absolutely! The cost is per charity so you can share it with anyone you think it would be useful for.
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If you need any extra support, or you have any questions, you can email us: learn@thesaltways.com
A few of our clients
