About Joel Chant

I'm a UK-based professional photographer specialising in corporate events, headshots, and brand marketing — work that's taken me into boardrooms, conference halls, and studios across the country for over a decade.

Alongside the photography, I run Red Katz Media, a social media and digital marketing agency helping small businesses and brands build a proper online presence.

AI Hothouse grew out of my own journey getting serious about AI tools — specifically Claude. There's a lot of noise out there and very little that's written for UK marketers and business owners without the hype or the developer assumptions. That's the gap I'm trying to fill: practical, straight-talking guidance you can actually use.

Everything I publish here is based on real workflows I use myself, tested in my own businesses.