I’m a thirty-year-plus sales veteran who’s sold more tech than most people will touch in a lifetime. Over the years, I’ve played just about every role you can imagine — seller, strategist, marketer, builder — and what I’ve always focused on is what actually works in the field. Not buzzwords. Not theory. Just real tools, clear thinking, and results that close.

I wrote Apex 8 for people like you — folks who know the game is changing and want to get out ahead of it. AI’s not something to be afraid of. It’s something to sell with.

I hope that this book gives you a framework, and the Apex 8 Selling Studio gives you the lab to test it all in real deals.

Some people call it commercialization. I just call it real selling — and I built this platform to help you do it faster, smarter, and with more control than ever before.