Andrew Vendrasco has spent over 20 years inside data programs that looked functional from the outside and weren't. As a CDMP and Lean Six Sigma Green Belt, he has led data governance, MDM, and data operations functions across financial services, manufacturing, and enterprise technology. Building the programs from scratch while navigating the social and psychological environments of corporations.

He founded AV Data Management Consulting to work directly with organizations that have the infrastructure but not the discipline — the catalog nobody uses, the governance committee that produces documents instead of decisions, the pipeline nobody can explain.

This book is what he tells every client before the engagement starts.